Throughout years of consulting, MiaProva founders understand key challenges facing companies from gaining the credibility to build a testing program from ground-up to scaling a mature program to even higher level. In this blog, let’s see how MiaProva offers unparalleled solutions to address these common challenges: Traffic control of large volume of tests Lack of…
What is your most valuable, irreplaceable resource in the never-ending quest to engage your customers? Time. It passes, it’s gone, and you can never recover it. An inferior customer experience, a mediocre campaign, lackluster messaging: these cause days and weeks to slip by without gain. New customers go to competitors, and now you have the…
The Adobe Analytic’s Product team had a pretty significant product release last week that will be greatly appreciated by the A4T and the MiaProva communities. The issue regarding inflated values for Adobe Target Activity Impressions and more importantly, Adobe Target Activity Conversions has been resolved. This will significantly enhance the value A4T brings to Adobe…
Feature: Allow testing managers to remove a concluded tests from public view Enhancement Details: Testing Manager can now choose to make a test NOT visible to the larger audience in their organization (those with ‘general user’ role) on the Program Overview page. Simply switch the ‘ON’ button to ‘OFF’ on each test listed. Once the…
Feature: Allow users to customize testing KPIs on Program Overview Enhancement Details: Testing Manager can now choose if a specific custom metric should be shown on the Program Overview page as the organization’s global testing Key Performance Indicator. To do so, in the Admin console, go to Test Setup, Custom Metrics and find the metric…
Raising functionality awareness with the MiaProva Chrome Extension Our Chrome Extension (CE) was publicly launched just over three months ago and the adoption and usage has been incredible. If you use Adobe Target, in any capacity, it is definitely worth checking out and this post highlights some of the features and capabilities if you want to learn…
Like you, we love data… As we are closing out the year here at MiaProva, we took a step back to examine some numbers and trends over the last year. Like you, we love data and thought we should share just a few of the interesting tidbits here. MiaProva Application 22,988 Adobe Target Activities are…
Successful testing programs require strong collaboration across cross-functional teams. With the MiaProva platform, we have built in various features to seamlessly make collaboration easier. With an easy to use interface, testing managers can increase stakeholder buy-in and promote efficiency in the testing process, starting from ideation all the way through knowledge sharing. Generating and sharing…
MiaProva provides organizational scale and visibility into Optimization Programs. This extension for Adobe Target users aligns to that theme and provides rich insights into their tests and their visitor attributes.
Our Chrome Extension in action It has only been two short weeks since we released our Adobe Target Chrome Extension. The feedback and adoption have been amazing. Some people reached out and asked for a video demonstration of the Extension and so I put together the short video below that highlights just some of the…
