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MiaProva and Adobe Workfront

MiaProva is thrilled to announce our custom and highly advanced integration of Adobe Workfront to MiaProva.

The video features a discussion about the integration between MiaProva and Adobe Workfront, and how this integration benefits customers who use both solutions for their optimization and personalization management. In this blog post, we will provide an overview of MiaProva and Adobe Workfront, explain the value of their integration, and discuss the benefits that customers can expect.

MiaProva is an Enterprise test management platform that sits on top of Adobe I/O. This platform enables organizations to define journeys within MiaProva using the rich data within Adobe Analytics and Adobe Target. MiaProva automates the management of default data sets that get applied based on the journeys. The platform has over 84,000 activities in its ecosystem from organizations around the world and over 2200 active unique users. The robust test and personalization management platform offers single sign-on capabilities and extensive integrations with the Adobe world, including Adobe Analytics, Adobe Target, and Adobe Journey Optimizer.

Adobe Workfront, on the other hand, is an Enterprise project management tool that spans organizations across different departments, from IT to marketing. The tool incorporates management of creatives and all the business workflows that go with them, making it an impressive tool. Workfront offers various stages or status levels of different projects within the organization, similar to the Jira world.

The integration of MiaProva and Adobe Workfront automates the import of business-end activities, test request documents, issues, and projects. The integration is fully automated, which is very exciting for customers who are taking advantage of this integration. Customers who use both solutions can expect to realize the ROI against some of the projects that they manage within Adobe Workfront, with MiaProva serving as the catalyst to stitch these two together based on the concept of journeys.

The integration offers several benefits for customers. First, it enables customers to fully automate activities coming in from Adobe Target. Second, it allows customers to manage metrics, calculated metrics, segments, and data that’s in Adobe Analytics. Third, it provides industry best practices, such as sample sizes, sample ratio mismatch, and custom alerts based on lift and confidence thresholds. Fourth, it offers a robust test and personalization management platform. Finally, the integration offers extensive integrations with the Adobe world and single sign-on capabilities.

In conclusion, the integration between MiaProva and Adobe Workfront provides an exciting opportunity for customers who use both solutions. The integration allows customers to automate activities, manage metrics, and offers a robust test and personalization management platform. Customers can expect to realize ROI against some of the projects that they manage within Adobe Workfront. With extensive integrations with the Adobe world and single sign-on capabilities, the integration offers a seamless experience for customers who use both solutions.

This integration is of enormous value to Adobe Target and Abobe Workfront users. MiaProva serves as the bridge connecting Projects in Workfront to Optimization and Personalization efforts via Adobe Target Activities. This automation is further advanced by MiaProva’s Journey concept, which buckets default metrics, segments, events, and calculated metrics from Adobe Analytics based on Journey.

Not only will this integration serve the creation of an automated knowledge library combining the two datasets, but it will also automate the ROI of each Project from Workfront, giving the organization an accurate view of the metrics each Project is making.

The video is an announcement of the integration between MiaProva and Adobe Workfront, which automates activities and optimizes personalization management for Adobe Target users. MiaProva is an Enterprise test management platform that automates the management of data sets and enables organizations to define journeys within MiaProva. The integration with Adobe Workfront automates the import of business end test request documents, issues, and projects. Adobe Workfront is an Enterprise project management tool that manages creatives, workflows, and resourcing. MiaProva focuses on optimization and personalization efforts within programs associated with Adobe Target.

 

Video Transcript

Optimization Programs and Microsoft Teams

MiaProva has delivered considerable value for organizations through our notifications as events happen in MiaProva and when there are issues related to their Activities that are Live in Adobe Target.

We’ve now expanded on that ability to Microsoft Teams. Now, organizations can update one of their Teams to get a real-time feed when a new Activity is submitted or archived, a negative lift with confidence has been seen, a sample ration mismatch has been detected, or any other of the many events that MiaProva monitors.

The video discusses the integration of MiaProva with Microsoft Teams, which allows for notifications related to workflow and performance events in MiaProva to be sent to Teams. The notifications can be configured based on roles within MiaProva and can also be sent to Slack. The integration is straightforward and notifications appear in a separate channel within Teams. The video provides examples of the types of alerts that can be configured and how they appear in Teams. A daily aggregated alert is also provided. Viewers are encouraged to ask questions if they have any.

Video Transcript

Activity Impressions and Activity Conversions explained. Adobe Target and Adobe Analytics (A4T)

Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.

A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.

The video discusses activity impressions and activity conversions in Adobe Target and Adobe Analytics (A4T). Activity impressions are incremented each time a visitor interacts with an activity in Adobe Target, and same-touch attribution must be applied to accurately represent the data. Activity conversions are a bonus metric that can be obtained by choosing Adobe Analytics as the reporting source in A4T, and they can include metrics such as conversions, viewed pages, or clicked elements. Same-touch attribution must also be applied to activity conversions. The video emphasizes the importance of applying same-touch attribution and choosing Adobe Analytics as the reporting source to obtain accurate data.

Video Transcript

MiaProva Adobe Target Activity Usage Reports

Historically, MiaProva would only provide Adobe Target usage reports from when they started using MiaProva. We have since changed that and now provide reporting on their usage of Adobe Target since they started using it. Many of our customers have been using Target since 2010 or even earlier!

The video is about a new feature in MiaProva’s last release which allows customers to view year-over-year reports on how they are using Adobe Target, including activity throughput. The report filters can be applied to exclude QA activities. The feature has been updated to go back to the beginning of the company’s relationship with Adobe Target. MiaProva’s tools for efficiencies and scale have helped many customers to run lots of activities year over year. The speaker encourages MiaProva customers to check out this new feature.

 

 

Video Transcript

Report Groups for Adobe Target’s Automated Personalization

I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.

Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%

The video is about automated personalization in Adobe Target, and the speaker suggests grouping offers in report groups to extract more value out of it. Report groups help automated personalization associate learnings from other similar offers that are from that particular group, and it is a best practice to associate report groups within similar offers. The speaker mentions an example of a client who saw a conversion rate lift from 7% to 9% by creating report groups. Using report groups also helps in getting reporting by different report concepts.

Video Transcript

Custom Code in Automated Personalization within Adobe Target

Automated Personalization is one of my favorite tools in Adobe Target. There is one nuance, though, when you wish to use custom code to define the experiences used by the models or for random distribution. This video outlines a quick workaround.

In this video, the speaker talks about using custom code in automated personalization activities within Adobe Target. They explain that while the visual editor in Adobe Target allows for modifications, adding custom code is not an option in creating an automated personalization activity. The workaround suggested is to grab something static on the page and add custom code to it, while ensuring that the source code of the image is maintained. The speaker emphasizes the usefulness of custom code in automated personalization and suggests this workaround for situations where it is needed.

Video Transcript

Adobe Target Server Side Delivery API

Adobe Target offers a few ways to leverage Adobe Target server-side. This is a video about the implementation of Adobe Target’s server-side delivery API. Traditionally, Adobe Target is installed client-side via a tag management platform, with server calls made out. In the client-side world, the visitor API service is on top, followed by the Adobe Target call and the Adobe Analytics call. The Adobe Target delivery API allows for standard HTTP requests, and Adobe also has SDKs for Node.js and Java. There are some limitations to processing cookies or redirect calls, but there are workarounds. Integrating the experience cloud is a common issue, but this can be resolved by putting the visitor ID service before the Adobe Target call. The video provides an example of a server-side call and passing parameter value pairs. Overall, this video provides a basic overview of Adobe Target’s server-side delivery API.

Links mentioned in the video and sample code:

https://developer.adobe.com/target/implement/delivery-api/#section/Getting-Started

https://developers.adobetarget.com/api/legacy-api/index.html#getting-started

** If you are leveraging A4T, implement the Visitor ID service before Adobe Target and pass that visitor ID to Adobe Target as you do Analytics.

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Video Transcript

What if you want to use an Adobe Analytics Calculated Metric as an Adobe Target success goal?

This video provides users of Adobe Target a nice option if you want to use an Adobe Analytics Calculated Metric as a custom goal. Bonus tip: Passing pageName to Adobe Target mboxes is a very helpful utility for many reasons!

Video Transcript

Interesting Adobe Target mbox3rdPartyId question

Here we address a measure slack question regarding how the mbox3rdPartyId is stitched to Activities, and Adobe Target will always show each mbox3rdPartyId their original assignment.

Video Transcript

How you can modify content on pages included in Adobe Target redirect Activities

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