Category: Adobe Target

Offline data and Adobe Target

Offline data and Adobe Target

Our free Chrome Extension for Adobe Target has been very helpful with raising functionality awareness around the value that 1st-Party optimization programs bring. The extension helps Adobe Target practitioners see and understand how data is mapped, not only to the Adobe Experience ID and Adobe Target ID but also to their internal organization ID –…

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Adobe Target technical interview questions

Adobe Target technical interview questions

MiaProva facilitates scale. In fact, we have found that, on average, our customers are running ~30% more tests than before they were using MiaProva. Because of this scale, organizations often find themselves in need of additional resources to support their optimization program. This was the case for one of our valued customers. They reached out…

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Create visit-based metrics in Adobe Target

Create visit-based metrics in Adobe Target

Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This means that test participation and test metrics in Adobe Target are tied to the visitor and not limited to the session that the visitor became a member of the test. For example, if you were…

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Want more, do more, get more from Adobe Target – augment your 1st Party ID

Want more, do more, get more from Adobe Target – augment your 1st Party ID

Raising functionality awareness with the MiaProva Chrome Extension Our Chrome Extension (CE) was publicly launched just over three months ago and the adoption and usage has been incredible.  If you use Adobe Target, in any capacity, it is definitely worth checking out and this post highlights some of the features and capabilities if you want to learn…

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MiaProva 2018

MiaProva 2018

Like you, we love data… As we are closing out the year here at MiaProva, we took a step back to examine some numbers and trends over the last year. Like you, we love data and thought we should share just a few of the interesting tidbits here. MiaProva Application 22,988 Adobe Target Activities are…

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MiaProva Chrome Extension Video

MiaProva Chrome Extension Video

Our Chrome Extension in action It has only been two short weeks since we released our Adobe Target Chrome Extension.  The feedback and adoption have been amazing.  Some people reached out and asked for a video demonstration of the Extension and so I put together the short video below that highlights just some of the…

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