Adobe | Adobe Target | AEP | RT-CDP
From Random Swimlanes to Customer Intelligence: A Better Foundation for Adobe Target Testing
There’s a testing architecture pattern that gets adopted for the right reasons and kept for the wrong ones. Swimlanes are mutually exclusive traffic partitions enforced either through Adobe Target profiles or at the edge via Akamai or other platforms. They solve a real problem. But when they become the default foundation for an entire testing…
