About Us

Testing and optimization have secured their rightful place at organizations big and small, and is one of the key investment areas for many. A decade into leading the charge, many testing professionals see the gap and need for a centralized management platform where work-flow is streamlined and past learning shared and retained, as well as for the need of operational monitoring tools that significantly add stability to their testing solution.

MiaProva answers those needs.

MiaProva is the industry-first Optimization Management Platform that facilitates value based testing, advocates innovation through testing, and provides ground breaking new technology to assure tests' operational scalability and excellence using custom alerts and notifications.

The Technology

MiaProva offers several patent-pending technologies to assure your testing program's operational efficiency:

  • Most testing solutions are client side and delivered to live site not through a centralized IT release management process, which might cause customer experience disruption when server side code changes. MiaProva automatically monitors and alerts you when tests might have caused issue for your business.

  • We provide easy and unique ways to show and tell how much value testing program has generated over specific time frames or by specific team or initiatives. With MiaProva, you can confidently answer the questions around ‘value of testing' by one click.

  • Automation is a key principle when we build MiaProva - by leveraging testing tools' API, we significantly reduced the manual work needed for reporting and sharing for testing outcomes.

  • We provide easy tools to crowd sourcing innovative ideas & celebrate testing wins to assure a healthy and vibrant testing culture


Brian Hawkins

Sr. Partner, Anaytics Demystified

Founder Brian Hawkins was an early member of Offermatica, which was acquired by Adobe and then by Adobe Test&Target, now part of the Adobe Target solution. Since 2006, Brian has been providing extensive client support as a Senior Solutions Consultant. During these years, he architected solutions across many platforms to drive tremendous value and opportunity for clients through optimization programs. Since 2011, Brian served in an industry renowned consulting role as the Sr. Partner at Analytics Demystified, working with hundreds of organizations to implement testing technologies and promote organizational best practices.

Brian is the co-author of the book, Adobe Target: Classroom in a Book and has authored several widely read white papers about testing and optimization.

Schedule a demo

Request a demo by completing the form. A member of our staff will contact you shortly.

Full Name

Full name is required.


Company name is required.


Enter a valid email address

Phone number

Phone number is required.

Thanks for contacting us!

We will be in touch very soon.
In the meantime, please check out some of the product videos here.

Something went wrong.