Category: Adobe Analytics

Adobe I/O and MiaProva

Adobe I/O and MiaProva

Adobe I/O is Adobe’s developer ecosystem where Adobe makes available its APIs for all of its many products. MiaProva makes very strategic use of the APIs for both Adobe Target as well as Adobe Analytics within Adobe I/O. Adobe I/O allows MiaProva to manage any and all Activities and Activity Types as well as Recommendations.…

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Create visit-based metrics in Adobe Target

Create visit-based metrics in Adobe Target

Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This means that test participation and test metrics in Adobe Target are tied to the visitor and not limited to the session that the visitor became a member of the test. For example, if you were…

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