Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer could be anything really but this type of ‘offer capping’ is usually applied to overlays or modals of some sort. Organizations would like to have the offer displayed two or…
This video provides a way for you to apply rules to how many times an offer gets displayed as part of an Adobe Target Activity.
Video highlights how users can leverage Adobe Target to track clicks and have that data available in Adobe Analytics.
We often get asked about all things Adobe Target here at MiaProva given our Chrome Extension, participation in forums like Measure Slack or SDEC’s Education Community, or my work at Analytics Demystified. Several people recently suggested that it would be beneficial to have videos related to the guidance and feedback. And just this week, a…
MiaProva provides the tools to effectively manage optimization programs. Our kanban board is just one of the several ways we help organizations manage concurrent testing roadmaps.
All of the more advanced and sophisticated optimization programs did not start that way. How they started and their path to awesomeness most certainly varied considerably. Despite these varying paths, there were key components of their foundations that were constants: scalable standardizations with risk mitigation, clear goals with alignment to organizational KPIs, and program visibility…
This video shows how organizations that use MiaProva can update their connection to Adobe I/O to make use of their optimization data in Adobe Target as well as Adobe Analytics by way of A4T.
Adobe I/O is Adobe’s developer ecosystem where Adobe makes available its APIs for all of its many products. MiaProva makes very strategic use of the APIs for both Adobe Target as well as Adobe Analytics within Adobe I/O. Adobe I/O allows MiaProva to manage any and all Activities and Activity Types as well as Recommendations….
More and more organizations are finding out just how easy it is to use Adobe Target for personalization vs. straight-up testing and optimization. In fact, I would estimate that about 2/3rd’s of MiaProva customers are using geo-targeting in one form or another. Geo-Targeting can, and should, play a pretty big role when it comes to…
The other week, I had the pleasure of joining Adobe on a webinar to dive into Analytics for Target (A4T) and how it can be a powerful tool for optimization programs. MiaProva makes very heavy and strategic use of A4T as part of our Optimization Management Application and within our Chrome Extension. Our customers that…
