Category: Features

Amplitude and Adobe Target

Amplitude and Adobe Target

Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from our Omniture and Adobe days, and so we got a much closer look at the solution and some of the use cases that organizations are using it for. They offer…

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Why are we paying for Adobe Target Premium?

Why are we paying for Adobe Target Premium?

Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables the organization to monitor tests or groups of tests and answers the big questions about their testing program as a whole and their investments in resources and technologies. MiaProva automatically stitches the organizational meta-data related…

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MiaProva Activity Sources

MiaProva Activity Sources

We added something pretty significant to MiaProva this week. Activity Sources. As you may know, MiaProva is the only Optimization Management Solution to integrate with Adobe Target and Adobe Analytics fully. Any Activity type or optimization effort in Adobe Target is fully available for management within MiaProva. Any of your Adobe Analytics Segments, Metrics, Calculated…

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Sample Ratio Mismatch (SRM)

Sample Ratio Mismatch (SRM)

Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a high level, SRM means that the variants (experiences) of an A/B test have a traffic distribution (sample) that differs in a statistically significant way from what you expected the allocation of traffic or the sample…

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Offer Impression Capping

Offer Impression Capping

Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer could be anything really but this type of ‘offer capping’ is usually applied to overlays or modals of some sort. Organizations would like to have the offer displayed two or…

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MiaProva now provides fully customizable test ticket form – by teams!

MiaProva now provides fully customizable test ticket form – by teams!

At the earlier stage of optimization programs, MiaProva provides a standard test ticket in-take form that is based on industry best practice. Our hope is to guide users to carefully consider all factors that can impact their tests downstream. As most of our clients reach a level of maturity and sophistication in their testing program,…

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MiaProva/Slack Integration User Guide

MiaProva/Slack Integration User Guide

These simple steps walk you through how to set up MiaProva/Slack integration. Please note, you will need to be a Slack Admin as well as a MiaProva Test manager from your organization to perform this integration. Step 1. Log into your company’s Slack account, take note of your Slack team name. Then, create a new…

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How’s my test doing? Just ask! (MiaProva/Slack integration)

How’s my test doing? Just ask! (MiaProva/Slack integration)

If only I have a dollar for every email, call, text from business stakeholders to ask ‘how’s my test doing?’! The new MiaProva/Slack integration serves as your new ‘Alexa’ or ‘Siri’ (but no, we don’t listen in your conversation!). Simply ask in the MiaProva Channel inside your company’s Slack account to provide you with a…

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What makes MiaProva better?

What makes MiaProva better?

Throughout years of consulting, MiaProva founders understand key challenges facing companies from gaining the credibility to build a testing program from ground-up to scaling a mature program to even higher level. In this blog, let’s see how MiaProva offers unparalleled solutions to address these common challenges: Traffic control of large volume of tests Lack of…

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A4T – Activity Conversions

A4T – Activity Conversions

The Adobe Analytic’s Product team had a pretty significant product release last week that will be greatly appreciated by the A4T and the MiaProva communities. The issue regarding inflated values for Adobe Target Activity Impressions and more importantly, Adobe Target Activity Conversions has been resolved. This will significantly enhance the value A4T brings to Adobe…

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