Adobe Target Batch File
Adobe Target offers the ability to upload your offline visitor data into Adobe Target for rules-based personalization or for solutions like Automated Personalization to make model-based content decisions.
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Report Groups for Adobe Target’s Automated Personalization
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
- Adobe | Adobe Target | YouTube
MiaProva and Adobe Workfront
MiaProva is thrilled to announce our custom and highly advanced integration of Adobe Workfront to MiaProva.
MiaProva automates the mapping of data from Adobe Analytics + Adobe Target to Adobe Workfront Projects, thus enabling the ROI of each Project. Offer Impression Capping
Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer could be anything really but this type of ‘offer capping’ is usually applied to overlays or modals of some sort. Organizations would like to have the offer displayed two or…
Custom Code in Automated Personalization within Adobe Target
Automated Personalization is one of my favorite tools in Adobe Target. There is one nuance, though, when you wish to use custom code to define the experiences used by the models or for random distribution. This video outlines a quick workaround.
