Amplitude and Adobe Target

Amplitude and Adobe Target

Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from our Omniture and Adobe days, and so we got a much closer look at the solution and some of the use cases that organizations are using it for. They offer…

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Why are we paying for Adobe Target Premium?

Why are we paying for Adobe Target Premium?

Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables the organization to monitor tests or groups of tests and answers the big questions about their testing program as a whole and their investments in resources and technologies. MiaProva automatically stitches the organizational meta-data related…

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MiaProva Activity Sources

MiaProva Activity Sources

We added something pretty significant to MiaProva this week. Activity Sources. As you may know, MiaProva is the only Optimization Management Solution to integrate with Adobe Target and Adobe Analytics fully. Any Activity type or optimization effort in Adobe Target is fully available for management within MiaProva. Any of your Adobe Analytics Segments, Metrics, Calculated…

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Adobe Target and Customer Data Platforms (CDPs)

Adobe Target and Customer Data Platforms (CDPs)

If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor ID to Adobe Target’s visitor ID, consider making that a top priority. This capability has existed for quite some time but is now getting a renewed focus mainly due to ITP, browsers like Chrome are…

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Sample Ratio Mismatch (SRM)

Sample Ratio Mismatch (SRM)

Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a high level, SRM means that the variants (experiences) of an A/B test have a traffic distribution (sample) that differs in a statistically significant way from what you expected the allocation of traffic or the sample…

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Offer Impression Capping

Offer Impression Capping

Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer could be anything really but this type of ‘offer capping’ is usually applied to overlays or modals of some sort. Organizations would like to have the offer displayed two or…

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Click Tracking and Adobe Target

Click Tracking and Adobe Target

We often get asked about all things Adobe Target here at MiaProva given our Chrome Extension, participation in forums like Measure Slack or SDEC’s Education Community, or my work at Analytics Demystified. Several people recently suggested that it would be beneficial to have videos related to the guidance and feedback. And just this week, a…

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Customer Journey Optimization

Customer Journey Optimization

All of the more advanced and sophisticated optimization programs did not start that way. How they started and their path to awesomeness most certainly varied considerably. Despite these varying paths, there were key components of their foundations that were constants: scalable standardizations with risk mitigation, clear goals with alignment to organizational KPIs, and program visibility…

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Adobe I/O and MiaProva

Adobe I/O and MiaProva

Adobe I/O is Adobe’s developer ecosystem where Adobe makes available its APIs for all of its many products. MiaProva makes very strategic use of the APIs for both Adobe Target as well as Adobe Analytics within Adobe I/O. Adobe I/O allows MiaProva to manage any and all Activities and Activity Types as well as Recommendations.…

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