- Posted On Adobe Target
Adobe Target × Amplitude: The Visitor-Level Pairing That Turns Insight Into Action


The backstory A few months ago a large financial institution asked Adobe about an enterprise-grade optimization and personalization platform. They…
- Posted On Features
MiaProva + Gemini: Practical AI for Faster Experiments, Smarter Insights, and Scalable Personalization


Meta description: MiaProva’s Gemini powered AI turns experimentation and personalization into a faster, clearer, and more scalable practice. It covers…
- Posted On Features
How The Container Store Transformed PDP Performance with Adswerve & MiaProva


The Container Store, a leader in storage and organization solutions, partnered with Adswerve to reimagine its Product Detail Pages (PDPs)…
Introducing Journey Recommendations: AI-Powered Insights in MiaProva


Today marks an exciting milestone for MiaProva and the organizations that rely on it to scale their optimization and personalization…
- Posted On Features
New Adobe Target VEC


Adobe recently rolled out a new Visual Experience Composer (VEC) to all customers. While the updated interface introduces some powerful…
Jira and Optimization Mangement


MiaProva JIRA Integration: Streamlining Experiment Management In today’s fast-paced digital landscape, businesses rely on experimentation and optimization to enhance user…
- Posted On Adobe Target
Adobe Target 2025 Wish List


My Adswerve colleague, Jake, posted in the Adobe CJA channel the other day, inspiring me to create my Adobe Target…
- Posted On Features
Small Update to our Chrome Extension


MiaProva released significant updates to our popular Chrome Extension earlier this year to support WebSDK, new Adswerve branding, and additional…





