Why are we paying for Adobe Target Premium?

Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables the organization to monitor tests or groups of tests and answers the big questions about their testing program as a whole and their investments in resources and technologies. MiaProva automatically stitches the organizational meta-data related…

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Customer Journey Optimization

All of the more advanced and sophisticated optimization programs did not start that way. How they started and their path to awesomeness most certainly varied considerably. Despite these varying paths, there were key components of their foundations that were constants: scalable standardizations with risk mitigation, clear goals with alignment to organizational KPIs, and program visibility…

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Last Time for Lost Time

What is your most valuable, irreplaceable resource in the never-ending quest to engage your customers?  Time.  It passes, it’s gone, and you can never recover it. An inferior customer experience, a mediocre campaign, lackluster messaging: these cause days and weeks to slip by without gain. New customers go to competitors, and now you have the…

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