AEP

Adobe | Adobe Target | AEP | AI
Adobe Is a Leader in Forrester’s 2026 Experience Optimization Wave. Here’s What Target Teams Should Take From It.
ByBrian Hawkins September 3, 2026September 3, 2026
By Brian Hawkins, Head of Optimization Technology, Adswerve Forrester recently published The Forrester Wave™: Experience Optimization Solutions, Q3 2026, and Adobe was named a Leader. That headline will make the rounds on its own. What I find more interesting is what Forrester chose to evaluate—and how the definition of experience optimization itself has changed. Because…
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AEP
The Merge Policy Blind Spot
ByBrian Hawkins July 24, 2026August 5, 2026
Ask a room full of AEP practitioners to explain what a merge policy does and you will get a decent answer. Ask the same room how many merge policies their audiences currently touch, and which ones, and you will get silence. That silence is the problem. Merge policies are one of the few objects in…
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Adobe | AEP | RT-CDP
The Right Fix for Expensive AEP Segments: Move the Math Upstream
ByBrian Hawkins June 14, 2026June 14, 2026
A follow-up on our batch segmentation investigation — and the architectural pattern that eliminates the problem at its source. In our last post, we walked through how a single newly published audience caused a large retailer’s nightly AEP batch segmentation job to run for 7.3 hours instead of 3.5. The likely culprit was a segment…
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Adobe | AEP | Features | RT-CDP
Why Your Most Expensive AEP Audience Might Be Your Newest One
ByBrian Hawkins June 10, 2026June 10, 2026
A real-world investigation into AEP batch segmentation performance, segment complexity, and the observability gap in between. Recently a client’s nightly batch job took 7.3 hours instead of 3.5. Profile count was actually down slightly from the night before. Here’s what we found. Many enterprise RT-CDP deployments that rely on scheduled audience activation depend on a…
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Adobe | Adobe Analytics | Adobe Target | AEP | Customer Journey Analytics | Features
Learning Your Adobe Tools Just Got a Lot Smarter
ByBrian Hawkins May 18, 2026May 28, 2026
MiaProva Is Adding a Built-In, Context-Aware Prompt Library for Adobe Target, Analytics, and CJA There’s a version of Adobe tool training that most teams are living with right now: a mix of documentation tabs, YouTube tutorials, internal Confluence pages that are six months out of date, and the occasional tribal knowledge from the one person…
Read More Learning Your Adobe Tools Just Got a Lot Smarter
Adobe | Adobe Target | AEP | RT-CDP
From Random Swimlanes to Customer Intelligence: A Better Foundation for Adobe Target Testing
ByBrian Hawkins May 15, 2026May 28, 2026
There’s a testing architecture pattern that gets adopted for the right reasons and kept for the wrong ones. Swimlanes are mutually exclusive traffic partitions enforced either through Adobe Target profiles or at the edge via Akamai or other platforms. They solve a real problem. But when they become the default foundation for an entire testing…
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Adobe | AEP | Features | RT-CDP
MiaProva Expands Its Optimization Leadership with Powerful AEP, RT-CDP, and Cross-Platform Integrations
ByBrian Hawkins April 20, 2026May 10, 2026
Optimization teams have never had more data, more tools, or more pressure to drive meaningful business impact. But as the ecosystem has grown more powerful, it has also grown more fragmented. Teams are now expected to connect experimentation, analytics, audience management, activation, and governance across multiple platforms — all while keeping programs scalable, observable, and…
Read More MiaProva Expands Its Optimization Leadership with Powerful AEP, RT-CDP, and Cross-Platform Integrations