Author: MiaProva Product Page 1 of 3

okay so i got another very cool question
that was uh that came our way this
morning um
so this uh friend of ours uh is looking
to do an auto allocate test which if
you’re unfamiliar with it i would check
it out it’s a really cool utility to
have adobe target automatically shift
traffic to the better performing
experience
it has algorithms to determine when it
reaches confidence to make those
allocations
but it’s a wonderful wonderful tool to
use especially for
short-term marketing initiatives so this
particular client needed to have the
goal
what the models focus on
for the optimization
to be based off of a calculated metric
from adobe analytics
unfortunately calculated metrics
apparently are not supported i didn’t
know that until today
and they didn’t have a particular
regular metric available
so what we did here is the the work
environment was actually pretty
straightforward the calculated metric
was based off of the adobe analytics
page name and so what we ended up doing
or ended up recommending to them
um
they passed adobe target which
as a best practice as a big tip you
should absolutely do this pass your page
name your passing to adobe target
or passing to adobe analytics pass it to
adobe target as well very easy to do and
it’s very helpful for lots of different
scenarios this particular environment is
a single page application so you
couldn’t use the url uh page name was
perfect absolutely perfect to use here
so these these folks were using page
name
and so what we did is to accomplish this
instead of using adobe analytics metric
is the primary goal we switched it to an
adobe target metric so while a4 t’s
awesome in so many ways one of the
coolest things that it does is it allows
you to bring in an adobe target um
conversion event that shows up as
activity conversions but for this case
we just simply
selected uh viewed an inbox and then
target global inbox right because we got
a global inbox that fires on all the
different views
and that way we could add in
audience targeting and so this audience
targeting is going to be made up of a
simple rule um
like this i’ll actually do this here so
let me add in a targeting condition so
we can create an audience and it would
be
we would use custom
and it would be you could you can narrow
this down but we can do
page
there it is page name
contains and they enter in those three
values that was going to be the
calculated metric in adobe analytics so
once they enter that in let me just
cancel out of this
then they can have this be the primary
goal for the auto allocation so adobe
target will automatically shift new
visitors to the better performing
experiences that was there so cool
question cool work around because of
this uh adobe target
uh conversion event that’s included with
a for t

okay so this question
showed up on measure slack and for those
of you not familiar with measure slack
sign up for it it’s a it’s an incredible
resource
a great slack community
with all sorts of interesting topics in
the analytics testing data science you
know data visualization as you can see
here lots of
channels and uh what’s nice is you can
search it and stuff
they don’t uh
you don’t have content that’s that’s
deleted it’s got special permissions too
from the slack sponsor to allow all the
content to be stored so highly recommend
that but uh this was a a question deep
question i thought i put together a
video then rather typing response
usually sometimes chime in
to adobe target related
uh questions on here uh but this user
has a question about adobe target using
the inbox third party id which if you’re
not doing that you absolutely should do
that so the situation here is um
it’s often used to stitch activities
together so if you pass the unbox third
party id which is your id to adobe
target it prioritizes your id over adobe
target it’s a wonderful feature
um and so if you log in on one device or
another device what have you all of your
profile data which means all of your
adobe target activity data will
will go over to the new device so you if
you’re an experienced b and in a certain
test you’ll get experience beyond the
other tests so
really really powerful in that regard so
the question is that it was working
great uh but the test experience is no
longer triggered for most of our test
accounts so something seems to have gone
wrong
this has happened with one of the mia
provo customers just recently so i’ll
jump and explain what happened and how
it works so
uh i’ve got two activities here uh unbox
third party a and third party b so these
are two
distinct individual activities so if you
i’ll just use mia provo
use this chrome extension that we built
it’s free for the target community to
look at the ids so here
here we have the id so this is actually
based off of an id service that we use
it’s a unique id per device
so we’re passing this device id so if i
were to log in on different devices i
would have this id as well
now if i get into a certain activity
let’s say i turn in i turn on activity a
so i get into activity a within here so
if i come back to here
respond refresh my page
you can see i play with adobe target a
lot i get into i set up a lot of
activities there i am i’m in group a so
that id
in fact all three of these ids
now uh have me associated with that
particular id
now if i clear my cookies and clear my
cookies and clear my cookies i will
always get
this activity a within experience b as
part of this test
there’s nothing i can do i am like as
long as i’m going to have this id which
is typically a server-side id i’m going
to continue to always get this
particular activity now the slack user
that had the questions like we’re no
longer getting this
um
what what the issue is is when that idea
is seen so we want to make sure so if i
were to like let’s say log out and
here’s an example uh as well so um
i’m
let’s say a test is running here i don’t
even know oh looks like they are using
adobe target ironically um
so
you you get a signed experience here
let’s say it’s a test that spans the
insecure and secure space but then once
you log in
the the third party id is going to be
seen again
and that’s going to put you back to the
original test experiences
so if the id is no longer available when
the request is being made so when you
can see here on page load this id is
being passed
that’ll do it that’ll put you a random
if you’re if you’re i don’t have cookies
that’ll put you in a potentially
different experience here
the other situation that i’ve seen is
i’m in activity a but if i were to turn
on activity b um or stop this activity
and create a copy of it that releases me
so that that id that i have within here
um
is tied with with that particular
activity a
but if i stop a and put turn on b or the
different activity or create a copy of
it
the id is then d stitch it’s removed and
i’ve got an equal opportunity to get
different experiences so
long story short
it’s either a new activity and you’ve
been assigned a different experience
or the ids the test ideas that you were
using
were allocated to a different experience
if that makes sense hopefully this is
clear but please hit me up
add a comment or email me
if it’s not clear but that should do the
trick