Category: Adobe

Adobe Analytics Activity Conversions

Adobe Analytics Activity Conversions

MiaProva makes heavy use of Activity Conversions via Adobe Analytics and because of that, we have gotten quite a few questions about scenarios where it might not work given the timing of the clients side calls of Adobe Target and Adobe Analytics. This post outlines a few test cases that we did to help our…

Read More Read More

Personalization Thursday Webinar with MiaProva

Personalization Thursday Webinar with MiaProva

Recently, MiaProva had the chance to join the team at Adobe Personalization Thursday’s where we got to talk about Test Management.  The webinar was a great opportunity for us to share Test Management best practices that we’ve consolidated into what is MiaProva today.  Below is a quick review of the session but we recommend that you check…

Read More Read More

The Adobe Partnership

The Adobe Partnership

MiaProva and Adobe Target go way back.  In this blog post, Adobe highlights the relationship and how MiaProva adds values to organizational testing programs.  MiaProva stems from my many years of helping organizations build effective optimization programs using Offermatica, Omniture Test&Target, and finally Adobe Target.  MiaProva’s founders have a long history with Adobe Target and are…

Read More Read More