If you’ve spent any time in Adobe Target, you’ve probably hit the same ceiling I have: you can build great experiences with on-site behavior, a few profile attributes, and some Analytics segments… but your best customer context usually lives somewhere else. For a lot of orgs, that “somewhere else” is the data warehouse (BigQuery, Snowflake,…
Adobe Summit is coming up fast, and this year will be my 17th or 18th in-person Summit. I’ve been attending since Omniture acquired Offermatica in late 2007…which is, I guess, a way of saying I’ve watched “optimization” evolve from classic A/B testing into a world of decisioning, orchestration, real-time data, and now agentic AI. If…
MiaProva is thrilled to announce our custom and highly advanced integration of Adobe Workfront to MiaProva.
MiaProva automates the mapping of data from Adobe Analytics + Adobe Target to Adobe Workfront Projects, thus enabling the ROI of each Project.
Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.
MiaProva makes heavy use of Activity Conversions via Adobe Analytics and because of that, we have gotten quite a few questions about scenarios where it might not work given the timing of the clients side calls of Adobe Target and Adobe Analytics. This post outlines a few test cases that we did to help our…
Recently, MiaProva had the chance to join the team at Adobe Personalization Thursday’s where we got to talk about Test Management. The webinar was a great opportunity for us to share Test Management best practices that we’ve consolidated into what is MiaProva today. Below is a quick review of the session but we recommend that you check…
MiaProva and Adobe Target go way back. In this blog post, Adobe highlights the relationship and how MiaProva adds values to organizational testing programs. MiaProva stems from my many years of helping organizations build effective optimization programs using Offermatica, Omniture Test&Target, and finally Adobe Target. MiaProva’s founders have a long history with Adobe Target and are…