MiaProva is thrilled to announce our custom and highly advanced integration of Adobe Workfront to MiaProva.
The video features a discussion about the integration between MiaProva and Adobe Workfront, and how this integration benefits customers who use both solutions for their optimization and personalization management. In this blog post, we will provide an overview of MiaProva and Adobe Workfront, explain the value of their integration, and discuss the benefits that customers can expect.
MiaProva is an Enterprise test management platform that sits on top of Adobe I/O. This platform enables organizations to define journeys within MiaProva using the rich data within Adobe Analytics and Adobe Target. MiaProva automates the management of default data sets that get applied based on the journeys. The platform has over 84,000 activities in its ecosystem from organizations around the world and over 2200 active unique users. The robust test and personalization management platform offers single sign-on capabilities and extensive integrations with the Adobe world, including Adobe Analytics, Adobe Target, and Adobe Journey Optimizer.
Adobe Workfront, on the other hand, is an Enterprise project management tool that spans organizations across different departments, from IT to marketing. The tool incorporates management of creatives and all the business workflows that go with them, making it an impressive tool. Workfront offers various stages or status levels of different projects within the organization, similar to the Jira world.
The integration of MiaProva and Adobe Workfront automates the import of business-end activities, test request documents, issues, and projects. The integration is fully automated, which is very exciting for customers who are taking advantage of this integration. Customers who use both solutions can expect to realize the ROI against some of the projects that they manage within Adobe Workfront, with MiaProva serving as the catalyst to stitch these two together based on the concept of journeys.
The integration offers several benefits for customers. First, it enables customers to fully automate activities coming in from Adobe Target. Second, it allows customers to manage metrics, calculated metrics, segments, and data that’s in Adobe Analytics. Third, it provides industry best practices, such as sample sizes, sample ratio mismatch, and custom alerts based on lift and confidence thresholds. Fourth, it offers a robust test and personalization management platform. Finally, the integration offers extensive integrations with the Adobe world and single sign-on capabilities.
In conclusion, the integration between MiaProva and Adobe Workfront provides an exciting opportunity for customers who use both solutions. The integration allows customers to automate activities, manage metrics, and offers a robust test and personalization management platform. Customers can expect to realize ROI against some of the projects that they manage within Adobe Workfront. With extensive integrations with the Adobe world and single sign-on capabilities, the integration offers a seamless experience for customers who use both solutions.
This integration is of enormous value to Adobe Target and Abobe Workfront users. MiaProva serves as the bridge connecting Projects in Workfront to Optimization and Personalization efforts via Adobe Target Activities. This automation is further advanced by MiaProva’s Journey concept, which buckets default metrics, segments, events, and calculated metrics from Adobe Analytics based on Journey.
Not only will this integration serve the creation of an automated knowledge library combining the two datasets, but it will also automate the ROI of each Project from Workfront, giving the organization an accurate view of the metrics each Project is making.
The video is an announcement of the integration between MiaProva and Adobe Workfront, which automates activities and optimizes personalization management for Adobe Target users. MiaProva is an Enterprise test management platform that automates the management of data sets and enables organizations to define journeys within MiaProva. The integration with Adobe Workfront automates the import of business end test request documents, issues, and projects. Adobe Workfront is an Enterprise project management tool that manages creatives, workflows, and resourcing. MiaProva focuses on optimization and personalization efforts within programs associated with Adobe Target.
Transcript:
(00:00) we are very very excited to be putting together this video this video represents our formal announcement of our big and custom integration between Mia Prova and Adobe workfront this video is going to dive into quickly at a high level what MIA Prova is what Adobe work front is and the value our customers are realizing by having these two solutions working together as part of their optimization and personalization management we’ll also dive into miaprova dive into Adobe workfront and show you how the integration works and how it’s fully
(00:36) automated very very cool stuff so at a high level what MIA Prova is Mia Provo is an Enterprise test management platform it sits on top of adobe IO which allows us to do a lot of incredible things like fully automate activities that are coming in from Adobe Target we’re able to manage metrics and calculated metrics and segments and data that’s in Adobe Analytics we enable organizations to Define Journeys within Mia Prova using all the rich data within Adobe analytics as well as Adobe Target Mia Provo automates the
(01:10) management of the default data sets that get applied based off of the journeys we’ve got over 84 000 activities in our ecosystem from organizations around the world over 2200 active unique users and because of the standardizations that we bear and the the framework that supports a customer Journey approach which allows organizations to you know have a set of tests targeted to some goals and then another set of tests to another goals just to really extract more value out of their use of adobe Target we’re saying
(01:45) increases on average about 30 percent uh with Adobe Target customers data centers in the US and the EU we’ve got industry best practices Galore everything from sample sizes to sample ratio mismatch custom alerts based off of lift and confidence thresholds really all the good stuff you need in a robust test and personalization management platform we have single sign-on capabilities and extensive Integrations with the Adobe world like I said Adobe analytics Adobe Target or customer Journey analytics Adobe Journey Optimizer we we we’re
(02:24) fully integrated with the Adobe i o ecosystem Adobe workfront which was acquired by Adobe in in late 2020 for 1.5 billion has its own Rich set of apis including a new version that Mia Prova is integrating with but if it if it goes to Adobe IO we’re fully we’re fully there and ready to take advantage of it within that system here I’m going to be jumping into the plaque both Platforms in just a second but this is what the ROI looks like and this is the story behind Adobe Target and Adobe or I should say Mia Prova and Adobe work
(03:01) front so Mia Provo was originally architected to support the Adobe Target Community the vast majority of our customers are Adobe Target users we do have the ability to support other testing platforms but given the rich set of apis that are available from the Adobe ecosystem from like an administrative standpoint we really are able to really fully automate things um with the Adobe stack and so what we do today is we automatically bring in any activities that are being used in Adobe Target as well as some older
(03:36) activities for as as part of an audit process we provide and we tie that data to Adobe Target Adobe analytics based off of these customized Journeys and what this Adobe workfront integration now does is it takes the the business end of it the the test request documents the issues the projects you know what whatever you call them um and it automates the import of that very very exciting stuff and and our Enterprise customers that are taking advantage of this integration are realizing like the ROI against some of
(04:15) the projects that they’re managed within Adobe work front and Mia Pro is the Catalyst to stitch these two together based off of this concept of Journeys um that that I’ll be happy to dive into if people are interested so let me jump into the uh what workfront is uh I I think the the people watching this video are probably familiar with Mia probe and Adobe Target so let me show you what what Adobe work front is so it’s it’s an Enterprise project management tool that typically spans organizations across
(04:48) different departments everything from like I.T to marketing and the the opportunity for Adobe was to incorporate that as part of the experience Cloud you know managing creatives and and all of the business workflows that go with all of that so it is really an impressive tool and and myself and my team we learned a lot about it uh when we built this integration we had to kind of dive deep um and it’s it’s really really extensive all the all the different components within there and and this is uh this is
(05:20) a workfront account you can see there’s lots of things in here that everything from timesheets to kind of analytics around the workflow resourcing budget stuff teams all that good stuff but what MIA Prova is focused on Mia Prova is focused on getting the projects the programs that are associated to optimization efforts or personalization efforts so at a high level there’s this concept of programs programs you can have one for let’s say the optimization department or the paid search Department or email marketing or creative
(05:56) management you know things along those lines so the organizations will typically have multiple different types of programs and so I’m just going to jump into this program here optimization and so each one of these different projects typically represents an effort within um Adobe Target you’ve got all the different details around the ticket and the fields that are customizable workfront does something really cool in terms of how they manage their fields it won’t get into that but it is very impressive how they’ve constructed this
(06:32) and so organizations there’s there’s various stages or status levels of these different projects within workfront so this is very very similar to the jira world where there’s issues and whether it’s an epic or a story uh the equivalent here is the work front project where you can see all of this coming together within here and so what MIA Prova did is they wanted we wanted the ability to allow organizations to Define whatever projects they want to show up in Mia Prova and will automatically create a program or a
(07:09) project that that has all of these fields as well we also dimensionalize this where you can use this data and construct different reports on on the program itself so lots of different features and functionality here we also wanted to apply a condition when to have it come into Mia Prova Mia Prova has rules and logic in place for when we get activities from Adobe targets we want to give organizations that use workfront the ability to Define when the data gets into Mia Prova as well so this is workfront a lot to it I’ll
(07:45) jump over to Mia Prova here so this is Mia Prova it’s connected to both uh Adobe and workfront as well as jira within this particular account so this column here this column live activities this is automatically fed from Adobe Target and Adobe analytics we can bring in data from any of the variables that collect data within Adobe analytics so this is data that’s coming in based off of optimization efforts within Adobe Target so jumping over here to the Integrations we got the integration with Adobe the
(08:19) integration with jira slack soon to announce an integration with teams but this is our workfront integration this we provide a certificate make it very easy to connect to Adobe to word fronts integration and what happens then the integration takes literally just like five minutes to do we just set up a big Enterprise company a few weeks ago it worked wonderfully download the certificate we’re up and running within probably 20 minutes and so once the connection’s made all of the programs show up within here because
(08:55) like I said workfront is typically in Enterprise wide uh you know product that’s used across the broader organization and so you could select whatever program that you’d like and you can see kind of like this is where all of the different programs are available you can see all the programs within uh jump back here go to programs this is the uh where is program programs right there so these are the different programs so obviously you don’t need them all you just need the one that’s focused on the optimization
(09:26) so you would select optimization this one’s already in use here but you can see the different status levels uh to have it brought in what’s made the most sense is when the activity has gone live so we typically do that and then where you want this project from work front to go into Mia Prova because we have various stages that align to a typical you know testing life cycle and what we’ll do then is we’ll automatically create a program within the Mia Prova ecosystem and in a program this is a very very popular feature that
(10:03) we have within here even well before the jira and and workfront Integrations programs represent the different intakes you know what are the fields that we want to require and what states do we want them visible all that sort of thing and so what we’ve done here for the workfront integration you can see here is we automatically create this we we have default fields that we use like Adobe Target the offers the activities audiences and we tie that in to data that is uh was already constructed within Adobe word front so it’s really
(10:39) really fully automated and so we can even come let me go back to the workfront integration here the mapping and so you can see these are the different programs that we have implemented into Mia Prova and so what will happen is automatically when these tickets or these projects within this program appear at different various States or they’re updated uh with the diff additional text immediately that’ll transcend down into Mia Provo so that’ll show up here you’ll see there’s part of our queue within here
(11:18) so you can see here the some of the different feeds that have come in based off of activities that have come in from work front so now these workfront related uh programs I’ll just jump over to this so we can filter on this so all of these different uh tickets within here came from work front and so where the where the integration comes together between Adobe Target and Adobe analytics I’m just going to jump to this particular ticket here this is a ticket that came in from work front and as different things happen and
(11:53) come in as part of that the the values will get updated within here so you can see there’s lots of different fields within here uh let me get the Adobe Target activity here here’s a list of all the activities that are live that are not associated uh with tickets so this is just this is our kind of like Play account that we deal with uh so it’s not really too exciting updated here but it is real data coming from Adobe Target and Adobe analytics based off of metrics that are being collected from based off of the journey definition
(12:24) and so we construct a day over day view of it as well as any default metrics based off of Journeys within miaprova you can see here automatic segments they come in from from Adobe analytics and so what we just did right there by simply selecting that activity is we stitched the Adobe Target data with the a for T that has the A4 T data to Adobe work front so we’re constructing the knowledge library in a very very efficient manner let’s say this test was a significant win and I wanted to let’s say the the conversion
(13:00) weight lift was 3.56 I’ll incorporate another metric here average order value we see 156.23 so we automatically have the Adobe data by default based off of Journey but we have this section here called impact to business which allows the metrics to be presented in various dashboards that we have on our program overview and so with here we could simply archive this oh I’ve got to say save the start date and at least one metric okay so I’ve actually done that already by saving the activity and so now I can archive this activity
(13:36) so now this activity I can even send out this summary email this summer email is the program that came from workfront tied to the data from Adobe Target Adobe analytics so really an efficient way to kind of bring everything together and then those tickets ended up on our program overview within here so as these workfront projects get archived with the connection to Adobe analytics and Adobe Target data you can kind of start realizing the ROI of some of these different uh programs within here you can also construct charts and goals and
(14:12) all that good stuff around there so there it is um you know if there’s any questions please let us know very very excited for this integration and uh yeah happy testing
Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.
The video discusses activity impressions and activity conversions in Adobe Target and Adobe Analytics (A4T). Activity impressions are incremented each time a visitor interacts with an activity in Adobe Target, and same-touch attribution must be applied to accurately represent the data. Activity conversions are a bonus metric that can be obtained by choosing Adobe Analytics as the reporting source in A4T, and they can include metrics such as conversions, viewed pages, or clicked elements. Same-touch attribution must also be applied to activity conversions. The video emphasizes the importance of applying same-touch attribution and choosing Adobe Analytics as the reporting source to obtain accurate data.
Transcript:
(00:01) okay so here’s a quick video about activity Impressions activity conversions this question just popped up on measure slack it’s something that I often uh get come across weekly several times a month uh with different organizations that I work with so uh it has to do with a for T so basically using Adobe analytics as the reporting source for your activities in Adobe Target really really helpful Tool uh I’m gonna also incorporate activity conversions the question was posed about activity Impressions and so
(00:35) how this works uh you can see here on our home page we have a bunch of different activities running which you know this is this is a playground for me it’s not something you know I have all these tests running simultaneously um and so as visitors get into the tests you’re still the unique visitor but if I were to refresh the page multiple times here each one of the different offers in that case experience B for that activity experience B for that activity and so on I’ll get default content I’m sure in
(01:07) here as well so every time Adobe Target responds back to the page where the test is running that will increment your activity Impressions but the story doesn’t end there you have to come here and apply same touch attribution like this same touch apply and then the data will be truly represented representative of offers or the or the where the test is running um Impressions incrementing within there um activity conversions the same thing we need to apply same touch attribution otherwise it it doesn’t work as it
(01:49) should so applying same-touch attribution is you have to do it there’s no way around it what what activity conversions is um is with a for T activities and here’s one using Auto allocate with a for T and so when you set up any activity you get to choose whether you want Adobe analytics to be the reporting Source a for t or adobe Target as a reporting Source but if you choose Adobe analytics which I highly recommend it’s it’s gives you much more than choosing just Adobe Target if you have Adobe analytics you
(02:25) get a bonus metric you get a metric that is from from Adobe Target where it can be something like you know a conversion metric it could be viewed a page clicked an element let’s say you have something that you’re unable to um you don’t know what the metric could be within Adobe analytics so this is a wonderful way I just added a a click tracking event on the Fly and that for this particular activity would represent activity conversions over here in this value would increment as someone clicks on that particular element
(03:03) um don’t use it’s kind of a ways to use an analytics metric that takes away this bonus metric because by choosing Adobe analytics the data’s in there anyways um I mean you could if you didn’t have anything um but the other thing you can do is like viewed an Mbox and this is something that I’m helping another company with right now they want to use a linear metric for auto allocation and here you can use the Mbox on the thank you page and then apply additional targeting which is really cool but this
(03:34) too and any of the other options within here all show up as activity conversions within here really really helpful to get this data into Adobe analytics and then you can do what you want with it but hopefully this helps activity Impressions activity conversions the big thing is you have to apply same touch attribution so take care
MiaProva makes heavy use of Activity Conversions via Adobe Analytics and because of that, we have gotten quite a few questions about scenarios where it might not work given the timing of the clients side calls of Adobe Target and Adobe Analytics.
This post outlines a few test cases that we did to help our customers understand just how helpful this utility is and to encourage the use of this bonus success event from Adobe Target.
For those of you not familiar with Acstivity Conversions, think of it as a success metric or bonus metric that comes directly from Adobe Target and is fed into Adobe Analytics for analysis. The most common use of this bonus metric is using the Adobe Target VEC to track clicks on content. We also have many MiaProva customers that use Adobe Target Profiles combined with Target server calls (mboxes) as a metric as well. Since the Target Profile isn’t in Analytics (yet), this is a cool approach.
The Three Test cases
High level – Adobe Target and Adobe Analytics leverage both client-side and server-side components to bring you A4T. Adobe Target uses a server to server integration to port over Activity Impressions and Activity Conversions. We validated this across three tests using an Adobe Target conversion metric and all three showed up in Analytics. This includes a scenario where there is NO Analytics call after the Adobe Target success event.
Test 1 – Adobe Target ‘clicked element’ success event via VEC with Adobe Analytics on next page
First test – A4T with an Adobe Target Clicked Element Conversion event (element was a link to another page on the same site with the same Analytics account in place – so there would be an Adobe Analytics page view call on that page). Validated that click mbox call was taking place upon click but no analytics call until the second page loaded.
Findings: Data from Target, Classic Analytics Reports, and Analytics Workspace is PERFECT aligned. **In Analytics Workspace, you have to change the attribution model to “same touch” otherwise the data will be inflated BIG time.
Unique Visitors
Visits
Workplace Activity Impressions
Target Impressions
Analytics Reports Activity Impression
Workspace Activity Conversions
Target Conversions
Analytics Reports Activity Conversion
Activity Conversions in Adobe Workspace (Clicked Element Conversion)
26
28
31
31
31
25
25
25
Experience A
15
15
17
17
17
14
14
14
Experience B
11
13
14
14
14
11
11
11
Test 2 – Adobe Target conversion event ‘URL contains’ via VEC and FORM
Second test – Instead of using a Target Click Event, I used Target Conversion “URL contains X”. This would guarantee an Analytics call would take place.
Findings: Data is PERFECT between Target, Analytics Reports, and Analytics Workspace.
Unique Visitors
Visits
Workplace Activity Impressions
Target Impressions
Analytics Reports Activity Impression
Workspace Activity Conversions
Target Conversions
Analytics Reports Activity Conversion
Activity Conversions in Adobe Workspace (URL Conversion)
9
10
29
29
29
6
6
6
Experience A
6
6
11
11
11
5
5
5
Experience B
3
4
18
18
18
1
1
1
Test 3 – Adobe Target VEC ‘clicked element’ success event with NO subsequent Adobe Analytics call
Third Test – I used a click event that DID NOT lead to a subsequent page load therefore, NO Adobe Analytics Call would take place since click happens after page render and first Analytics call took place.
Findings: Data is PERFECT between Target, Analytics Reports, and Analytics Workspace. It is odd though that the Visit counts were slightly higher than Impressions though. Conversion data HAS to be server to server and not client-side. No Analytics call is needed for Target success event Conversion data to be seen in Analytics Workspace.
Unique Visitors
Visits
Workplace Activity Impressions
Target Impressions
Analytics Reports Activity Impression
Workspace Activity Conversions
Target Conversions
Analytics Reports Activity Conversion
Activity Conversions in Adobe Workspace (No Analytics Click Event)
64
68
66
66
66
5
5
5
Experience A
40
41
42
42
42
0
0
0
Experience B
24
27
24
24
24
5
5
5
Take away – Activity Conversions, by way of A4T, can be a great mechanism to get data into Adobe Analytics that normally wouldn’t be there. And because of the server-to-server integration between Adobe Target and Adobe Analytics, the Activity Conversion data WILL be in Analytics no matter if there is an Adobe Analytics call after the success event took place.
Recently, MiaProva had the chance to join the team at Adobe Personalization Thursday’s where we got to talk about Test Management. The webinar was a great opportunity for us to share Test Management best practices that we’ve consolidated into what is MiaProva today. Below is a quick review of the session but we recommend that you check out the webinar for yourself here:
We covered quite a bit of content in this short webinar but at a high level, here is what we shared….
Common challenges to scaling testing programs
We talked quickly as to some of the reasons why we started MiaProva and they center around the common challenges organizations face with their testing programs. At a high level, these are some of those challenges:
– Organizations struggle to keep up with the demand for testing
– Limited organizational visibility into test prioritization and state
– Very limited knowledge base of past test learnings
– High redundancy in testing the same concept
– Lack of understanding of test impact to organizational KPIs
– Difficult to promote testing best practices in a large organization
– Lack of high quality, impactful test ideapipelines
– Many different tools being used to manage intake and outtake of tests
MiaProva components that help solve for scaling
Next we dove into the tools we use to enable MiaProva to do its magic. Testing is hard and running a testing program is even harder so we put together many things to make the management and the scaling of tests easier.
Among them is the heavy use of Adobe APIs, integration services that enable organizations to make use of internal and other external tools, a mobile APP, and numerous processes to streamline and provide visibility into test workflows.
We also incorporate a significant amount of automation into testing programs by way of notifications and alerts. As part of the streamlined workflow, we provide immediate notifications to relevant stakeholders based on events within the workflow.
Alerts provide users with peace of mind as we will alert end users to issues around test results such as a lack of conversions or tests visitors, negative results, or code conflict. We also alert end users for good things too such as sample sizes being hit and positive lift.
Streamlined End-to-End Testing Process
Lastly, we dove into some of our secret sauce that makes MiaProva great for testing programs. We walked through the end to end test workflow within MiaProva. Each of the above sections has strategic best practices and during the webinar we dove into some of them.
Essentially, ten plus years of seeing what works and what doesn’t is what is used in MiaProva and its workflow. We also highlighted how we incorporate user permissioning into this whole process. MiaProva is made for the broader organization and not just for the testing teams.
Personalization Thursdays
Personalization Thursday is a monthly webinar that Adobe manages where they dive into cool uses cases, customer examples, and current and upcoming features to the platform. We recommend registering for it if you haven’t already. Don’t worry about having to be free during the live airing of the webinar either. By simply signing up, you can get a link to the recording after.
Below is another call to action to this webinar with MiaProva. Adobe also shares in the webinar some upcoming features coming to Adobe Target in the coming releases.
MiaProva and Adobe Target go way back. In this blog post, Adobe highlights the relationship and how MiaProva adds values to organizational testing programs. MiaProva stems from my many years of helping organizations build effective optimization programs using Offermatica, Omniture Test&Target, and finally Adobe Target. MiaProva’s founders have a long history with Adobe Target and are deemed as industry expert in the optimization field. During their long tenure of supporting clients to most effectively build out a testing program, they recognize significant gaps in program management.
MiaProva is Optimization Program Management where organizations can:
• Solicit and manage test ideas
• Vote on test ideas based on level of effort and estimated return all while proving transparency around votes and prioritization
• Standardize test submissions making use of industry best practices and adherence to statistical best practices
• Leverage proprietary scoring systems for test prioritization
• Make use of work streams that facilitate efficient and scalable test execution
• Get automated reporting and screen shots
• Receive alerts and notifications when something good or something not so good happens on a test
• View tests and planned tests via Calendar
• Manage test offers and create offer templates
• Access a live dashboard of all tests with clear visibility into the tests that are making an impact
• Have a Knowledge Library that is automatically generated and made available for easy consumption
• Quickly and easily understand the impact Optimization is bringing to organizational key success metrics and what tests were the biggest drivers of that impact
MiaProva is an open platform with open services. Our architecture allows organizations to bring in their test data any way that they like. For Adobe Target users, it is a much different story as MiaProva and Adobe allow for all of this work to take place behind the scenes in a programmatic and automatic way.
MiaProva was originally built using Adobe’s Legacy APIs and was publicly made available using those APIs as the backbone for this cross-solution communication. Then Adobe Target strategically moved their APIs to Adobe I/O during the decommissioning of Adobe Target Classic and MiaProva worked closely with the Adobe teams to ensure business as usual for early MiaProva customers as we re-engineered things to support both API methods simultaneously. MiaProva was then re-architected to be 100% on Adobe I/O and the cross-solution communication couldn’t be better!
The Formal Partnership
To build on this great relationship between MiaProva and Adobe and to continue adding value to mutual customers, MiaProva and Adobe have entered into a formal partnership. MiaProva is now a proud member of Adobe’s Solutions Partner Program. Adobe’s Solution Partner Program is for organizations that extend or build on the Adobe Experience Cloud and MiaProva certainly does that and more. You can find MiaProva in their Solution Partner Finder.
Adobe Exchange
MiaProva is also proudly now part of the Adobe Exchange. Adobe Exchange is where apps, extensions, and plug-ins that have been vetted by Adobe are made available for organizations to learn more about them. You can check out MiaProva’s listing in the Adobe Exchange here.