Author: Brian Hawkins

Adobe I/O and MiaProva

Adobe I/O and MiaProva

Adobe I/O is Adobe’s developer ecosystem where Adobe makes available its APIs for all of its many products. MiaProva makes very strategic use of the APIs for both Adobe Target as well as Adobe Analytics within Adobe I/O. Adobe I/O allows MiaProva to manage any and all Activities and Activity Types as well as Recommendations.…

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Adobe Target Geo-Targeting

Adobe Target Geo-Targeting

More and more organizations are finding out just how easy it is to use Adobe Target for personalization vs. straight-up testing and optimization. In fact, I would estimate that about 2/3rd’s of MiaProva customers are using geo-targeting in one form or another. Geo-Targeting can, and should, play a pretty big role when it comes to…

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Offline data and Adobe Target

Offline data and Adobe Target

Our free Chrome Extension for Adobe Target has been very helpful with raising functionality awareness around the value that 1st-Party optimization programs bring. The extension helps Adobe Target practitioners see and understand how data is mapped, not only to the Adobe Experience ID and Adobe Target ID but also to their internal organization ID –…

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Adobe Target technical interview questions

Adobe Target technical interview questions

MiaProva facilitates scale. In fact, we have found that, on average, our customers are running ~30% more tests than before they were using MiaProva. Because of this scale, organizations often find themselves in need of additional resources to support their optimization program. This was the case for one of our valued customers. They reached out…

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Create visit-based metrics in Adobe Target

Create visit-based metrics in Adobe Target

Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This means that test participation and test metrics in Adobe Target are tied to the visitor and not limited to the session that the visitor became a member of the test. For example, if you were…

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Optimization in our remote world

Optimization in our remote world

Testing is not easy by any means. In fact, it is arguably quite challenging. Running and managing an optimization program is even harder. If you think about all that happens behind the scenes, it is pretty overwhelming. MiaProva was established to make testing and program management easier. MiaProva brings automation, standardization, and a variety of…

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Adobe Analytics Activity Conversions

Adobe Analytics Activity Conversions

MiaProva makes heavy use of Activity Conversions via Adobe Analytics and because of that, we have gotten quite a few questions about scenarios where it might not work given the timing of the clients side calls of Adobe Target and Adobe Analytics. This post outlines a few test cases that we did to help our…

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A4T – Activity Conversions

A4T – Activity Conversions

The Adobe Analytic’s Product team had a pretty significant product release last week that will be greatly appreciated by the A4T and the MiaProva communities. The issue regarding inflated values for Adobe Target Activity Impressions and more importantly, Adobe Target Activity Conversions has been resolved. This will significantly enhance the value A4T brings to Adobe…

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Want more, do more, get more from Adobe Target – augment your 1st Party ID

Want more, do more, get more from Adobe Target – augment your 1st Party ID

Raising functionality awareness with the MiaProva Chrome Extension Our Chrome Extension (CE) was publicly launched just over three months ago and the adoption and usage has been incredible.  If you use Adobe Target, in any capacity, it is definitely worth checking out and this post highlights some of the features and capabilities if you want to learn…

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