Author: Brian Hawkins

Adobe Target Audiences and Locations

Adobe Target Audiences and Locations

Over the years, we have gotten many requests from customers asking for clarity around how best to use Adobe Target Audiences and Locations when setting up Activities via the Visual Experience Composer (VEC) or Form-based creation. This video will share best practices and explain how best to leverage the functionality.

Adobe Target and Local Storage

Adobe Target and Local Storage

Spoiler Alert: If you don’t want to know today’s Wordle answer or how to access the solution without playing, please do not watch the video below. Local Storage Most websites widely use local Storage to store and access data. This data doesn’t expire like cookies and can hold considerably more data than cookies. Because of…

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Activity Conversions Use Case

Activity Conversions Use Case

This week, we had a client reach out to us with an interesting use case with one of their Activities in Adobe Target. The Activity was a test in their cart targeted to visitors who were making their third visit to that location. Adobe Target profiles easily support targeting such an audience but the Analysts…

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Adobe Target Host Groups

Adobe Target Host Groups

One of our customers here at MiaProva is expanding their testing efforts and use of Adobe Target well beyond their www and mobile site. They are bringing Adobe Target to their Email Platform, and we are helping them do so. The magic that is making this possible is Adobe Target’s Delivery API. You have to…

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Amplitude and Adobe Target

Amplitude and Adobe Target

Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from our Omniture and Adobe days, and so we got a much closer look at the solution and some of the use cases that organizations are using it for. They offer…

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Why are we paying for Adobe Target Premium?

Why are we paying for Adobe Target Premium?

Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables the organization to monitor tests or groups of tests and answers the big questions about their testing program as a whole and their investments in resources and technologies. MiaProva automatically stitches the organizational meta-data related…

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MiaProva Activity Sources

MiaProva Activity Sources

We added something pretty significant to MiaProva this week. Activity Sources. As you may know, MiaProva is the only Optimization Management Solution to integrate with Adobe Target and Adobe Analytics fully. Any Activity type or optimization effort in Adobe Target is fully available for management within MiaProva. Any of your Adobe Analytics Segments, Metrics, Calculated…

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Adobe Target and Customer Data Platforms (CDPs)

Adobe Target and Customer Data Platforms (CDPs)

If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor ID to Adobe Target’s visitor ID, consider making that a top priority. This capability has existed for quite some time but is now getting a renewed focus mainly due to ITP, browsers like Chrome are…

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Sample Ratio Mismatch (SRM)

Sample Ratio Mismatch (SRM)

Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a high level, SRM means that the variants (experiences) of an A/B test have a traffic distribution (sample) that differs in a statistically significant way from what you expected the allocation of traffic or the sample…

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