Adobe Target allows you to target audiences that are not in other tests. But what happens if two activities are running at the exact location? What will Target do?
This video answers that and explains how you can manage things differently.
Testing demands very strong cross functional collaboration in any organization, and testing managers often need to manage complex dependencies and varying timelines from different internal teams involved.
MiaProva is the industry first, streamlined workflow management tool developed by and for testing professionals!
MiaProva provides the tools to effectively manage optimization programs. Our kanban board is just one of the several ways we help organizations manage concurrent testing roadmaps.
Your business partners often want on-demand updates of how their tests are doing, as well as transparency around where their tests are in the global prioritization queue. In an increasingly AI-driven, Alexa/Siri smart home world, they do not necessarily want to log in a tool to read dashboards.
MiaProva’s intelligent Mobile App takes a humanized Q&A approach to directly answer some most key test questions that end users might have. Instead of having to find answers in complex dashboards, business stakeholders can simply ask MiaProva’s smart app questions such as ‘how is my test doing’, either through voice interaction or click-n-see.
Effectively retaining past test learning helps organizations to gain, over time, a comprehensive body of knowledge about the site section that they are optimizing. In addition, it helps to avoid the pitfall of repeatedly testing similar concept by different teams as organization changes over time.
MiaProva to a large extent automates the knowledge library that collects all past test details and learning. Minimum manual effort is needed by testing managers to update the library, and MiaProva provides a powerful text-search engine to allow end users to quickly find relevant tests by keywords.
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
Automated Personalization is one of my favorite tools in Adobe Target. There is one nuance, though, when you wish to use custom code to define the experiences used by the models or for random distribution. This video outlines a quick workaround.