Activity Conversions Use Case

Activity Conversions Use Case

This week, we had a client reach out to us with an interesting use case with one of their Activities in Adobe Target.

The Activity was a test in their cart targeted to visitors who were making their third visit to that location. Adobe Target profiles easily support targeting such an audience but the Analysts needed to only count purchases if they happened during the same session as that third visit.

This video highlights how you can use Adobe Target ‘events’ and data like Profile Attributes as Activity Goals and still have the data in Adobe Analytics via A4T.

Video Transcript

And screenshots of the “Primary Goal Configuration” to automate the flow of this data into Analytics:

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