Adobe Target Host Groups

Adobe Target Host Groups

One of our customers here at MiaProva is expanding their testing efforts and use of Adobe Target well beyond their www and mobile site. They are bringing Adobe Target to their Email Platform, and we are helping them do so.

The magic that is making this possible is Adobe Target’s Delivery API. You have to call Adobe Target before emails get sent because you can’t put mboxes or Adobe Target server calls in email. The Delivery API does precisely this. It calls Adobe Target with data, just as a client-side mbox does on the site, and it gets a response based on any Activities and Audiences configured in Adobe Target.

Host Groups

The challenge this organization is dealing with was permissions within Adobe Target. The team developing this incredible capability for email testing with Adobe Target didn’t have the necessary Approver rights. Given they were new to Target and this organization has hundreds of live activities in place, handing out Approver rights wasn’t an initial option.

Host Groups was the fix, and after talking to a few other companies today, I realized a video might be helpful to the Target community, so here you go:

Video Transcript

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