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    Personalization Thursday Webinar with MiaProva

    Recently, MiaProva had the chance to join the team at Adobe Personalization Thursday’s where we got to talk about Test Management.  The webinar was a great opportunity for us to share Test Management best practices that we’ve consolidated into what is MiaProva today.  Below is a quick review of the session but we recommend that you check…

  • The Adobe Partnership

    MiaProva and Adobe Target go way back.  In this blog post, Adobe highlights the relationship and how MiaProva adds values to organizational testing programs.  MiaProva stems from my many years of helping organizations build effective optimization programs using Offermatica, Omniture Test&Target, and finally Adobe Target.  MiaProva’s founders have a long history with Adobe Target and are…

  • MiaProva Best Practices

    Many times, business owners request a test to be run at a site location with low traffic, not realizing how crucial sufficient sample size is for effectively detecting the difference between test and control.

    Also for many organizations that do not have very large volume of traffic, there often is the need to run multiple tests on the same page, making it crucial for everyone to understand how other tests might impact the one that you’re trying to run. In addition, as part of industry competitive research, many business users wants to know if their competitor sites are already testing certain features.

    MiaProva offers a list of tools that easily help with your business users to research and plan for their test prior to them even coming to requesting it.

  • MiaProva Past Learnings

    Effectively retaining past test learning helps organizations to gain, over time, a comprehensive body of knowledge about the site section that they are optimizing. In addition, it helps to avoid the pitfall of repeatedly testing similar concept by different teams as organization changes over time.

    MiaProva to a large extent automates the knowledge library that collects all past test details and learning. Minimum manual effort is needed by testing managers to update the library, and MiaProva provides a powerful text-search engine to allow end users to quickly find relevant tests by keywords.

  • MiaProva Automated test screenshots, reporting, and communication

    A well-rounded testing program not only requires innovative strategy and flawless execution, but also solid reporting and documentation of learning.  

    Many testing teams find the reporting and documentation work time-consuming, manual and repetitive.

    MiaProva leverages your existing testing solution’s data integration APIs and automates significant amount of testing reports.

  • MiaProva Calendar

    Can you quickly recall what tests were run 6 months ago on the homepage, and if the particular marketing promotion event during that week impacted the test readouts? How about knowing that 18 days ago, there happen to be an IT issue on the site that prevented some customers accessing the page that you’re testing, rendering the test ineffective?

    MiaProva understands that calendar is a great way to maintain a collective memory for the Testing Program, as well as offering everyone a direct, visual view to see what’s going on.