MiaProva Instant Alerts
With MiaProva’s groundbreaking, patent pending automated monitoring service, you no longer need to worry about testing experiences breaking on the web site and impacting your customers!
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Report Groups for Adobe Target’s Automated Personalization
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
Adobe Target Audiences and Locations
Over the years, we have gotten many requests from customers asking for clarity around how best to use Adobe Target Audiences and Locations when setting up Activities via the Visual Experience Composer (VEC) or Form-based creation. This video will share best practices and explain how best to leverage the functionality.
