I imagine many folks may find this post fascinating given the amount of Adobe Experience Manager (AEM) adoption as of late. It seems like about half the companies I work with are either being sold AEM, are onboarding it, or have already rolled it out. As an Adobe Target practitioner, I can definitely appreciate and…
Adobe I/O is Adobe’s developer ecosystem where Adobe makes available its APIs for all of its many products. MiaProva makes very strategic use of the APIs for both Adobe Target as well as Adobe Analytics within Adobe I/O. Adobe I/O allows MiaProva to manage any and all Activities and Activity Types as well as Recommendations….
More and more organizations are finding out just how easy it is to use Adobe Target for personalization vs. straight-up testing and optimization. In fact, I would estimate that about 2/3rd’s of MiaProva customers are using geo-targeting in one form or another. Geo-Targeting can, and should, play a pretty big role when it comes to…
The other week, I had the pleasure of joining Adobe on a webinar to dive into Analytics for Target (A4T) and how it can be a powerful tool for optimization programs. MiaProva makes very heavy and strategic use of A4T as part of our Optimization Management Application and within our Chrome Extension. Our customers that…
Our free Chrome Extension for Adobe Target has been very helpful with raising functionality awareness around the value that 1st-Party optimization programs bring. The extension helps Adobe Target practitioners see and understand how data is mapped, not only to the Adobe Experience ID and Adobe Target ID but also to their internal organization ID –…
MiaProva facilitates scale. In fact, we have found that, on average, our customers are running ~30% more tests than before they were using MiaProva. Because of this scale, organizations often find themselves in need of additional resources to support their optimization program. This was the case for one of our valued customers. They reached out…
Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This means that test participation and test metrics in Adobe Target are tied to the visitor and not limited to the session that the visitor became a member of the test. For example, if you were…
Raising functionality awareness with the MiaProva Chrome Extension Our Chrome Extension (CE) was publicly launched just over three months ago and the adoption and usage has been incredible. If you use Adobe Target, in any capacity, it is definitely worth checking out and this post highlights some of the features and capabilities if you want to learn…
Like you, we love data… As we are closing out the year here at MiaProva, we took a step back to examine some numbers and trends over the last year. Like you, we love data and thought we should share just a few of the interesting tidbits here. MiaProva Application 22,988 Adobe Target Activities are…
Our Chrome Extension in action It has only been two short weeks since we released our Adobe Target Chrome Extension. The feedback and adoption have been amazing. Some people reached out and asked for a video demonstration of the Extension and so I put together the short video below that highlights just some of the…