MiaProva is thrilled to announce our custom and highly advanced integration of Adobe Workfront to MiaProva.

The video features a discussion about the integration between MiaProva and Adobe Workfront, and how this integration benefits customers who use both solutions for their optimization and personalization management. In this blog post, we will provide an overview of MiaProva and Adobe Workfront, explain the value of their integration, and discuss the benefits that customers can expect.

MiaProva is an Enterprise test management platform that sits on top of Adobe I/O. This platform enables organizations to define journeys within MiaProva using the rich data within Adobe Analytics and Adobe Target. MiaProva automates the management of default data sets that get applied based on the journeys. The platform has over 84,000 activities in its ecosystem from organizations around the world and over 2200 active unique users. The robust test and personalization management platform offers single sign-on capabilities and extensive integrations with the Adobe world, including Adobe Analytics, Adobe Target, and Adobe Journey Optimizer.

Adobe Workfront, on the other hand, is an Enterprise project management tool that spans organizations across different departments, from IT to marketing. The tool incorporates management of creatives and all the business workflows that go with them, making it an impressive tool. Workfront offers various stages or status levels of different projects within the organization, similar to the Jira world.

The integration of MiaProva and Adobe Workfront automates the import of business-end activities, test request documents, issues, and projects. The integration is fully automated, which is very exciting for customers who are taking advantage of this integration. Customers who use both solutions can expect to realize the ROI against some of the projects that they manage within Adobe Workfront, with MiaProva serving as the catalyst to stitch these two together based on the concept of journeys.

The integration offers several benefits for customers. First, it enables customers to fully automate activities coming in from Adobe Target. Second, it allows customers to manage metrics, calculated metrics, segments, and data that’s in Adobe Analytics. Third, it provides industry best practices, such as sample sizes, sample ratio mismatch, and custom alerts based on lift and confidence thresholds. Fourth, it offers a robust test and personalization management platform. Finally, the integration offers extensive integrations with the Adobe world and single sign-on capabilities.

In conclusion, the integration between MiaProva and Adobe Workfront provides an exciting opportunity for customers who use both solutions. The integration allows customers to automate activities, manage metrics, and offers a robust test and personalization management platform. Customers can expect to realize ROI against some of the projects that they manage within Adobe Workfront. With extensive integrations with the Adobe world and single sign-on capabilities, the integration offers a seamless experience for customers who use both solutions.

This integration is of enormous value to Adobe Target and Abobe Workfront users. MiaProva serves as the bridge connecting Projects in Workfront to Optimization and Personalization efforts via Adobe Target Activities. This automation is further advanced by MiaProva’s Journey concept, which buckets default metrics, segments, events, and calculated metrics from Adobe Analytics based on Journey.

Not only will this integration serve the creation of an automated knowledge library combining the two datasets, but it will also automate the ROI of each Project from Workfront, giving the organization an accurate view of the metrics each Project is making.

The video is an announcement of the integration between MiaProva and Adobe Workfront, which automates activities and optimizes personalization management for Adobe Target users. MiaProva is an Enterprise test management platform that automates the management of data sets and enables organizations to define journeys within MiaProva. The integration with Adobe Workfront automates the import of business end test request documents, issues, and projects. Adobe Workfront is an Enterprise project management tool that manages creatives, workflows, and resourcing. MiaProva focuses on optimization and personalization efforts within programs associated with Adobe Target.

 

Video Transcript