The video is about link tracking in Adobe Target and how to track links not just on one page but down a funnel. The approach works for XT, AB, and any type of activity type within Adobe Target. The speaker suggests updating the URL with a unique identifier, like s equals one, on each page and then tracking links on those pages by modifying the URL with s equals two, s equals three, etc. The changes can be applied with a visual editor or form-based editor. The conversion can be configured to be viewed as a page and URL contains s equals one, s equals two, etc. The speaker recommends using Adobe Analytics to get better selective reporting and suggests using conversion as an Adobe Target-related metric. The tracking information will not be ported into Adobe Analytics automatically and needs to be manually chosen.

Video Transcript