MiaProva Kanban
MiaProva provides the tools to effectively manage optimization programs. Our kanban board is just one of the several ways we help organizations manage concurrent testing roadmaps.
Customer Journey Optimization
All of the more advanced and sophisticated optimization programs did not start that way. How they started and their path to awesomeness most certainly varied considerably. Despite these varying paths, there were key components of their foundations that were constants: scalable standardizations with risk mitigation, clear goals with alignment to organizational KPIs, and program visibility…
MiaProva Adobe I/O
This video shows how organizations that use MiaProva can update their connection to Adobe I/O to make use of their optimization data in Adobe Target as well as Adobe Analytics by way of A4T.
Adobe I/O and MiaProva
Adobe I/O is Adobe’s developer ecosystem where Adobe makes available its APIs for all of its many products. MiaProva makes very strategic use of the APIs for both Adobe Target as well as Adobe Analytics within Adobe I/O. Adobe I/O allows MiaProva to manage any and all Activities and Activity Types as well as Recommendations….
Adobe Target Geo-Targeting
More and more organizations are finding out just how easy it is to use Adobe Target for personalization vs. straight-up testing and optimization. In fact, I would estimate that about 2/3rd’s of MiaProva customers are using geo-targeting in one form or another. Geo-Targeting can, and should, play a pretty big role when it comes to…
Analytics for Target (A4T) and Optimization Programs
The other week, I had the pleasure of joining Adobe on a webinar to dive into Analytics for Target (A4T) and how it can be a powerful tool for optimization programs. MiaProva makes very heavy and strategic use of A4T as part of our Optimization Management Application and within our Chrome Extension. Our customers that…
A4T and Adobe Target – Webinar with Adobe.
* How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI
* Automation with Target and putting the metrics and audiences from Analytics to work for you
* Incorporating Automation to advance the journeys of your digital consumersMiaProva now provides fully customizable test ticket form – by teams!
At the earlier stage of optimization programs, MiaProva provides a standard test ticket in-take form that is based on industry best practice. Our hope is to guide users to carefully consider all factors that can impact their tests downstream. As most of our clients reach a level of maturity and sophistication in their testing program,…
Adobe Target Batch File
Adobe Target offers the ability to upload your offline visitor data into Adobe Target for rules-based personalization or for solutions like Automated Personalization to make model-based content decisions.
Offline data and Adobe Target
Our free Chrome Extension for Adobe Target has been very helpful with raising functionality awareness around the value that 1st-Party optimization programs bring. The extension helps Adobe Target practitioners see and understand how data is mapped, not only to the Adobe Experience ID and Adobe Target ID but also to their internal organization ID –…
