Adobe I/O is Adobe’s developer ecosystem where Adobe makes available its APIs for all of its many products. MiaProva makes very strategic use of the APIs for both Adobe Target as well as Adobe Analytics within Adobe I/O. Adobe I/O allows MiaProva to manage any and all Activities and Activity Types as well as Recommendations….
More and more organizations are finding out just how easy it is to use Adobe Target for personalization vs. straight-up testing and optimization. In fact, I would estimate that about 2/3rd’s of MiaProva customers are using geo-targeting in one form or another. Geo-Targeting can, and should, play a pretty big role when it comes to…
The other week, I had the pleasure of joining Adobe on a webinar to dive into Analytics for Target (A4T) and how it can be a powerful tool for optimization programs. MiaProva makes very heavy and strategic use of A4T as part of our Optimization Management Application and within our Chrome Extension. Our customers that…
* How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI
* Automation with Target and putting the metrics and audiences from Analytics to work for you
* Incorporating Automation to advance the journeys of your digital consumers
At the earlier stage of optimization programs, MiaProva provides a standard test ticket in-take form that is based on industry best practice. Our hope is to guide users to carefully consider all factors that can impact their tests downstream. As most of our clients reach a level of maturity and sophistication in their testing program,…
Adobe Target offers the ability to upload your offline visitor data into Adobe Target for rules-based personalization or for solutions like Automated Personalization to make model-based content decisions.
Our free Chrome Extension for Adobe Target has been very helpful with raising functionality awareness around the value that 1st-Party optimization programs bring. The extension helps Adobe Target practitioners see and understand how data is mapped, not only to the Adobe Experience ID and Adobe Target ID but also to their internal organization ID –…
MiaProva facilitates scale. In fact, we have found that, on average, our customers are running ~30% more tests than before they were using MiaProva. Because of this scale, organizations often find themselves in need of additional resources to support their optimization program. This was the case for one of our valued customers. They reached out…
Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This means that test participation and test metrics in Adobe Target are tied to the visitor and not limited to the session that the visitor became a member of the test. For example, if you were…
Testing is not easy by any means. In fact, it is arguably quite challenging. Running and managing an optimization program is even harder. If you think about all that happens behind the scenes, it is pretty overwhelming. MiaProva was established to make testing and program management easier. MiaProva brings automation, standardization, and a variety of…