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  • Report Groups for Adobe Target’s Automated Personalization
    Adobe Target | YouTube

    Report Groups for Adobe Target’s Automated Personalization

    ByMiaProva February 21, 2023March 11, 2023

    I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.

    Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%

    This video shows you this concept in action.

    Read More Report Groups for Adobe Target’s Automated PersonalizationContinue

  • Custom Code in Automated Personalization within Adobe Target
    Adobe Target | YouTube

    Custom Code in Automated Personalization within Adobe Target

    ByMiaProva February 15, 2023March 11, 2023

    Automated Personalization is one of my favorite tools in Adobe Target. There is one nuance, though, when you wish to use custom code to define the experiences used by the models or for random distribution. This video outlines a quick workaround.

    Read More Custom Code in Automated Personalization within Adobe TargetContinue

  • MiaProva Q1 2023 Updates
    Features | Product Release Notes

    MiaProva Q1 2023 Updates

    ByMiaProva February 13, 2023March 11, 2023

    We recently updated MiaProva with additional features and functionality. Here is a list of some of the enhancements that we review in this Video:

    – Download Swimlane information
    – Program and Journey Specific Notifications
    – JIRA
    – Workfront
    – Side Panel configurations
    – Field length for multi/single select values
    – Updated Template for Email Summary
    – Add Naming functionality for Creative URL
    – Updated Text on Home Page for Activities
    – Removed drag and drop for General User type
    – Various performance enhancements
    – Images sorting

    Read More MiaProva Q1 2023 UpdatesContinue

  • Adobe Target Link Tracking
    Adobe Target

    Adobe Target Link Tracking

    ByMiaProva December 9, 2022March 11, 2023

    This video outlines how to track links as part of a funnel in Adobe Target and how that can automatically flow into Adobe Analytics via A4T.

    Read More Adobe Target Link TrackingContinue

  • MiaProva October 22 Release
    Features

    MiaProva October 22 Release

    ByMiaProva October 12, 2022March 11, 2023

    MiaProva is excited to release two significant features as part of our October 2022 release.

    Read More MiaProva October 22 ReleaseContinue

  • Adobe Target Server Side Delivery API
    Adobe Target | YouTube

    Adobe Target Server Side Delivery API

    ByMiaProva September 12, 2022March 11, 2023

    Adobe Target offers a few ways to leverage Adobe Target server-side.
    This video briefly overviews what server-side testing is and how it can be used in the Adobe Target User Interface.

    Read More Adobe Target Server Side Delivery APIContinue

  • How to update your MiaProva certificate in Adobe I/O
    Features

    How to update your MiaProva certificate in Adobe I/O

    ByMiaProva September 12, 2022October 4, 2022

    Organizations connect their Adobe Target, and Adobe Analytics accounts to MiaProva via Adobe I/O. MiaProva provides a digital certificate to organizations to upload to Adobe I/O to make the connection happen.

    After 12 months, Adobe automatically expires all certificates. MiaProva sends out an alert when the certificate expiration date is nearing. This video shows how to download a new certificate from MiaProva to upload to Adobe I/O, which extends the connection for another 12 months.

    Read More How to update your MiaProva certificate in Adobe I/OContinue

  • MiaProva User Interface: Tools
    Features

    MiaProva User Interface: Tools

    ByMiaProva August 30, 2022September 29, 2023

    This video provides a brief overview of the Tools section of the MiaProva application. Here you can see some of the tools we provide in MiaProva, including our popular Chrome Extension.

    Read More MiaProva User Interface: ToolsContinue

  • MiaProva Case Study Custom Metrics
    Features

    MiaProva Case Study Custom Metrics

    ByMiaProva August 30, 2022October 4, 2022

    When organizations start using MiaProva, they are asked to define Program metrics for Program Visibility.  MiaProva will automatically manage the calculations behind each metric with each Activity archived and added to the Program Overview. 

    This quick video highlight what some of our financial customers are doing with the metric of Application Completes.

    Read More MiaProva Case Study Custom MetricsContinue

  • MiaProva User Interface Review: Create and Manage Tickets
    Features

    MiaProva User Interface Review: Create and Manage Tickets

    ByMiaProva August 30, 2022October 4, 2022

    This video provides a brief overview of the Create and Management Tickets section of the MiaProva application. Here users can create tickets, manage them across the various states, manage ideas, and have visibility of Adobe Target Activities and MiaProva tickets on a calendar.

    Read More MiaProva User Interface Review: Create and Manage TicketsContinue

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