Adobe Target UI Changes
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.


WIth Adobe Target, you can have two Activities work together to assign users to groups after some behavior has occurred or any other event that you would like. This video outlines this very helpful approach.

Product Enhancements – October 2023
Activity Notifications
– When Activated
– When Deactivated
New Product List View
Audience Filtering Updates
Additional Support for multiple mboxes
– Swimlane Management
– Audiences with Activities
Enhancements to non-Adobe Target Activity Sources
New Program Overview Design and User Interface
Code Library Enhancements
Today marks an exciting milestone for MiaProva and the organizations that rely on it to scale their optimization and personalization programs. We’ve officially released Journey Recommendations, the first of many AI-driven features designed to transform how teams analyze, report, and act on test results. Why Journey Recommendations Matter For years, MiaProva has helped enterprises streamline…

Adobe recently rolled out a new Visual Experience Composer (VEC) to all customers. While the updated interface introduces some powerful new features, it also comes with a bit of a learning curve. I created a short video highlighting key tips and insights that have been especially useful for my clients, and I’ve included a few…

Historically, MiaProva would only provide Adobe Target usage reports from when they started using MiaProva. We have since changed that and now provide reporting on their usage of Adobe Target since they started using it. Many of our customers have been using Target since 2010 or even earlier!
This video shows some of this functionality in action.

Meta description: MiaProva’s Gemini powered AI turns experimentation and personalization into a faster, clearer, and more scalable practice. It covers Journey Recommendations, Experience Insights, Idea Inspiration, Offer Generation, and agent orchestration at the organization level, with MCP services and a NotebookLM style capability on the way. Why this matters now Most teams do not lack…