Adobe Target UI Changes
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.


Raising functionality awareness with the MiaProva Chrome Extension Our Chrome Extension (CE) was publicly launched just over three months ago and the adoption and usage has been incredible. If you use Adobe Target, in any capacity, it is definitely worth checking out and this post highlights some of the features and capabilities if you want to learn…

Throughout years of consulting, MiaProva founders understand key challenges facing companies from gaining the credibility to build a testing program from ground-up to scaling a mature program to even higher level. In this blog, let’s see how MiaProva offers unparalleled solutions to address these common challenges: Traffic control of large volume of tests Lack of…

MiaProva JIRA Integration: Streamlining Experiment Management In today’s fast-paced digital landscape, businesses rely on experimentation and optimization to enhance user experiences and drive better outcomes. Managing these experiments efficiently requires seamless integration between analytics platforms and project management tools. Enter MiaProva’s JIRA integration, a powerful solution that bridges the gap between experimentation data and agile…

The best discovery calls are the ones the prospect runs for you. A large financial organization evaluating MiaProva recently sent us a spreadsheet. No slideware, no vendor questionnaire. Just an honest inventory of how their digital experimentation program actually operates: 23 pain points, each with a problem statement and the business impact behind it. It…

Optimization teams have never had more data, more tools, or more pressure to drive meaningful business impact. But as the ecosystem has grown more powerful, it has also grown more fragmented. Teams are now expected to connect experimentation, analytics, audience management, activation, and governance across multiple platforms — all while keeping programs scalable, observable, and…

MiaProva Is Adding a Built-In, Context-Aware Prompt Library for Adobe Target, Analytics, and CJA There’s a version of Adobe tool training that most teams are living with right now: a mix of documentation tabs, YouTube tutorials, internal Confluence pages that are six months out of date, and the occasional tribal knowledge from the one person…