Adobe Target UI Changes
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.


MiaProva is excited to release two significant features as part of our October 2022 release.
Today marks an exciting milestone for MiaProva and the organizations that rely on it to scale their optimization and personalization programs. We’ve officially released Journey Recommendations, the first of many AI-driven features designed to transform how teams analyze, report, and act on test results. Why Journey Recommendations Matter For years, MiaProva has helped enterprises streamline…
The Container Store, a leader in storage and organization solutions, partnered with Adswerve to reimagine its Product Detail Pages (PDPs) through a data-driven redesign. By leveraging Adobe Target and Analytics for Target (A4T), the team turned a complex vision into a streamlined, testable execution that delivered measurable results—boosting revenue, conversions, and cart activity with statistical…

Adobe recently rolled out a new Visual Experience Composer (VEC) to all customers. While the updated interface introduces some powerful new features, it also comes with a bit of a learning curve. I created a short video highlighting key tips and insights that have been especially useful for my clients, and I’ve included a few…

MiaProva JIRA Integration: Streamlining Experiment Management In today’s fast-paced digital landscape, businesses rely on experimentation and optimization to enhance user experiences and drive better outcomes. Managing these experiments efficiently requires seamless integration between analytics platforms and project management tools. Enter MiaProva’s JIRA integration, a powerful solution that bridges the gap between experimentation data and agile…

Adobe’s Model Context Protocol (MCP) tooling represents a meaningful shift in how practitioners can interact with Adobe Experience Cloud products, enabling them to query data, surface insights, and drive workflows through natural language and AI-native interfaces. At MiaProva, we’ve been tracking this closely, and we’re excited to share that we’ve now built native support for…