MiaProva facilitates scale. In fact, we have found that, on average, our customers are running ~30% more tests than before they were using MiaProva. Because of this scale, organizations often find themselves in need of additional resources to support their optimization program. This was the case for one of our valued customers. They reached out…
Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This means that test participation and test metrics in Adobe Target are tied to the visitor and not limited to the session that the visitor became a member of the test. For example, if you were…
Testing is not easy by any means. In fact, it is arguably quite challenging. Running and managing an optimization program is even harder. If you think about all that happens behind the scenes, it is pretty overwhelming. MiaProva was established to make testing and program management easier. MiaProva brings automation, standardization, and a variety of…
MiaProva makes heavy use of Activity Conversions via Adobe Analytics and because of that, we have gotten quite a few questions about scenarios where it might not work given the timing of the clients side calls of Adobe Target and Adobe Analytics. This post outlines a few test cases that we did to help our…
These simple steps walk you through how to set up MiaProva/Slack integration. Please note, you will need to be a Slack Admin as well as a MiaProva Test manager from your organization to perform this integration. Step 1. Log into your company’s Slack account, take note of your Slack team name. Then, create a new…
If only I have a dollar for every email, call, text from business stakeholders to ask ‘how’s my test doing?’! The new MiaProva/Slack integration serves as your new ‘Alexa’ or ‘Siri’ (but no, we don’t listen in your conversation!). Simply ask in the MiaProva Channel inside your company’s Slack account to provide you with a…
Throughout years of consulting, MiaProva founders understand key challenges facing companies from gaining the credibility to build a testing program from ground-up to scaling a mature program to even higher level. In this blog, let’s see how MiaProva offers unparalleled solutions to address these common challenges: Traffic control of large volume of tests Lack of…
What is your most valuable, irreplaceable resource in the never-ending quest to engage your customers? Time. It passes, it’s gone, and you can never recover it. An inferior customer experience, a mediocre campaign, lackluster messaging: these cause days and weeks to slip by without gain. New customers go to competitors, and now you have the…
The Adobe Analytic’s Product team had a pretty significant product release last week that will be greatly appreciated by the A4T and the MiaProva communities. The issue regarding inflated values for Adobe Target Activity Impressions and more importantly, Adobe Target Activity Conversions has been resolved. This will significantly enhance the value A4T brings to Adobe…
Feature: Allow testing managers to remove a concluded tests from public view Enhancement Details: Testing Manager can now choose to make a test NOT visible to the larger audience in their organization (those with ‘general user’ role) on the Program Overview page. Simply switch the ‘ON’ button to ‘OFF’ on each test listed. Once the…