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Adobe Target Geo Targeting
ByMiaProva Product January 10, 2022
This video will maybe help those Adobe Target users with debugging or validating the Geo-Targeting capabilities within Adobe Target. We wrote this blog post some time ago that allows users to see what Adobe Target Geo meta-data is mapped to your IP address and that has generated many inquiries to us and we hope this video helps with that.
Blog Post: https://www.miaprova.com/blog/adobe-target-geo-targeting/
Debugging Example URL (remember to go incognito or clear cookies to spoof your IP address): https://www.miaprova.com/blog/adobe-target-geo-targeting/?mboxOverride.browserIp=149.142.201.252
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Adobe Target | Features
Amplitude and Adobe Target
ByBrian Hawkins August 13, 2021August 13, 2021
Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from our Omniture and Adobe days, and so we got a much closer look at the solution and some of the use cases that organizations are using it for. They offer…
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Adobe Target | Features | Optimization Management
Why are we paying for Adobe Target Premium?
ByBrian Hawkins August 12, 2021August 12, 2021
Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables the organization to monitor tests or groups of tests and answers the big questions about their testing program as a whole and their investments in resources and technologies. MiaProva automatically stitches the organizational meta-data related…
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Adobe Analytics | Adobe Target | Features
MiaProva Activity Sources
ByBrian Hawkins June 18, 2021June 19, 2021
We added something pretty significant to MiaProva this week. Activity Sources. As you may know, MiaProva is the only Optimization Management Solution to integrate with Adobe Target and Adobe Analytics fully. Any Activity type or optimization effort in Adobe Target is fully available for management within MiaProva. Any of your Adobe Analytics Segments, Metrics, Calculated…
Read More MiaProva Activity Sources
Adobe Target | Optimization Management
Adobe Target and Customer Data Platforms (CDPs)
ByBrian Hawkins April 17, 2021July 19, 2021
If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor ID to Adobe Target’s visitor ID, consider making that a top priority. This capability has existed for quite some time but is now getting a renewed focus mainly due to ITP, browsers like Chrome are…
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Adobe Target | Features
Sample Ratio Mismatch (SRM)
ByBrian Hawkins April 7, 2021April 8, 2021
Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a high level, SRM means that the variants (experiences) of an A/B test have a traffic distribution (sample) that differs in a statistically significant way from what you expected the allocation of traffic or the sample…
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YouTube
Adobe Experience Manager Adobe Target
ByMiaProva Product April 4, 2021
Here we detail how an organization can use Adobe Target to test or throttle in Adobe’s Experience Manager.
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Adobe Target
Using Adobe Target to test Adobe Experience Manager
ByBrian Hawkins April 4, 2021April 11, 2021
I imagine many folks may find this post fascinating given the amount of Adobe Experience Manager (AEM) adoption as of late. It seems like about half the companies I work with are either being sold AEM, are onboarding it, or have already rolled it out. As an Adobe Target practitioner, I can definitely appreciate and…
Read More Using Adobe Target to test Adobe Experience Manager
Features | Q&A | YouTube
Offer Impression Capping
ByBrian Hawkins April 3, 2021April 3, 2021
Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer could be anything really but this type of ‘offer capping’ is usually applied to overlays or modals of some sort. Organizations would like to have the offer displayed two or…
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YouTube
Adobe Target Offer Capping
ByMiaProva Product March 31, 2021
This video provides a way for you to apply rules to how many times an offer gets displayed as part of an Adobe Target Activity.
Read More Adobe Target Offer Capping