MiaProva Blog

Transcript:
(00:00) hello Brian Hawkins here from Mia Prova here today to share with you some new and exciting features that we released in production in the Mia Prova platform so the first one uh I’ll jump over to an account that’s connected to Adobe the first one’s pretty exciting it allows organizations to manage all of their activities by their audiences so for those of you familiar with Mia Prova we have the Adobe Target activity data where you can use to manage things you can also manage by any of your internal data here Journeys
(00:33) programs developers as well as any of your custom filters within Mia proa as well well based off of uh some some very good customer suggestions we’ve Incorporated audiences so now you can use any of your audience data where automatically whether it’s used in audience manager it’s a segment from Adobe analytics that’s being pushed over if it’s if it’s being used with Adobe Target it is available and you can kind of manage all of your live activities by these particular audiences this new
(01:03) feature is also available on the status board where you can come in here and kind of look at what audiences are being used and this is the first step in in some of the cool things we plan on doing with audiences in in the months months ahead but very very helpful especially if your organization is well organized with audiences it’s interesting we see uh companies with hundreds and hundreds and hundreds of audiences with many being the same thing because there’s lots of different ways to Define things but here
(01:36) you go an ability to incorporate audiences as part of your activity management we also have that available on the program overview if you want to see what type of audiences were used as part of your historical activities and of course all organizations have the ability to look at all of the audiences that are in any live activity in the swim Lane management section of Mia Provo where we not only show the audiences coupled with any activities but also the distribution of traffic as well as the start and end dates for activities
(02:08) the next feature is a very very exciting one I’m very thrilled to announce it and share with all of you here today this is this charts and charts Builder component that you see over here on the left hand side and you’ll notice I went to the Mia Prova admin Council because the charts and the chart Builder reflect custom metrics so with every new onboarding within Mia Provo you know after we get the connection to Adobe in place we’d like to help the organization Define Journeys Journeys is another section up
(02:41) here towards the top underneath organizational setup but as part of those different uh Journeys we like to incorporate one of the top level kpis what are the different organizational metrics that you want to include and have part of your broader organization dashboard and so we’ve got some ones that are built in but every company comes in here and customizes uh this any which way that they want all of these uh test metrics would roll up to the test metric goal so you’ve got like a macro View and a micro view I think Revenue
(03:15) amount percentage and some average weighted average and Mia Provo will automatically look at the visitor count or impression or visit count whether you’re using a for t or non-a for t to help with the weighted average component and so with every activity that gets archived so I’ll just show you this process here really quick so the this this area represents activities that that are currently live and running or they have recently ended you can see or they don’t have any activities that are associated with the tickets uh
(03:47) nonetheless all of these tickets are available within here we have the uh let me actually grab this one’s got a program that doesn’t have that data here so actually let me just sort for a program I’ll just use Mia probably default because we know four so yellow CTA I will just choose this one here so this is an activity this is a ticket we have uh we’ve got the uh the Adobe Target data that’s being pulled in right now because we’re going to create a permanent record of it and it’s actually
(04:16) applying a segment on top of it but not the point of this uh this video so all of these different custom metrics at the at the end of the activity you want to associate different organizational kpis and this is where you would you would call that out within here again we automatically collect the Adobe data per Journey but this is the additional data you’d like to augment the activities with and so as these are being updated and you you archive the activity all of that data gets updated on the program overview so you can see all of the data
(04:51) being updated based off of that and each organization is different this is an account that we use that’s connected to Adobe but you can see here we have another demo account with different metrics based off of different types of Journeys that have been defined so bringing in the charts and the charts Builder I’ll show you how that comes together so the charts Builder within here you can Define the charts based off of any experience any of your custom metrics or experimentation goals we make it very straightforward so all
(05:22) of your different user-defined metrics will be available here as well as the total number of archive tests which is something quite a few of our companies or customers have they wanna they wanna set charts or create a visibility in terms of what their program is doing in terms of archival by Journey so I’ll go ahead and show you that and how that comes together so I’m going to set up a custom metric total number of archive tests I can add in different Journeys let’s say I’m United Airlines and and my
(05:52) Journeys are Premier 1K Premier Platinum premiere of silver uh let’s see if I got any others let’s say I want to create a goal of 7 35 archive death activities for these three Journeys over this last fiscal quarter assuming they follow the same fiscal quarter as the calendar so I’ll add that in here so I created just now on the fly a total number of archived tests for one two three specific Journeys within Mia a goal of 75.
(06:26) so I’m just going to call this United Airlines goal of 75 activities uh you can do it based off of gauge or progress bar I’ll just choose progress bar right now and then I will choose the metric that I decided to use within here so you can see here this I did this on the Fly um be this isn’t an account that’s connected to United Airlines um but as activities are being archived all of those would be represented within here so you can improve this particular chart and this chart would come over to this chart dashboard uh the sky’s the
(07:04) limit in terms of what organizations can do with this all of their different goals are available within here they can look at the charts by Journey who’s the author and I should call out only only test managers can approve uh different charts so anyone with a general public user role can come in here create a particular metric associate it with a with a particular chart and ask it so I can just do demo chart and let me just choose a goal so you can see it’s save obviously I have a a test manager user role so I was able to approve it
(07:45) but they can submit it for review um and so there you have it just a quick overview in terms of all the different charts we have a very exciting addition coming to this very very soon that’s going to even make this even more powerful but you can see here here’s an example where I’ll actually go over to the program overview I’m going to open a new tab so you can kind of see how this comes together so in um in this particular uh me a Provo tenant we’ve got 3.
(08:17) 5 million but let’s actually filter the metrics for this year so in 2022 uh the testing program Associated 3.45 million dollars uh for some of their archive tests now I’m going to come over to the charts section over here on the left and we can see here we have a particular chart where the goal was 5 million and so here you can see the 3.45 million with 1.
(08:47) 55 million left to go so you can export it which is nice and easy as as an image or PDF but there you have it a wonderful way to quickly and easily set custom dashboards priced off of organizational metrics or goals in terms of archived activities