MiaProva Kanban
MiaProva provides the tools to effectively manage optimization programs. Our kanban board is just one of the several ways we help organizations manage concurrent testing roadmaps.
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Report Groups for Adobe Target’s Automated Personalization
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
What if you want to use an Adobe Analytics Calculated Metric as an Adobe Target success goal?
This video provides users of Adobe Target a nice option if you want to use an Adobe Analytics Calculated Metric as a custom goal. Bonus tip: Passing pageName to Adobe Target mboxes is a very helpful utility for many reasons!
Activity Impressions and Activity Conversions explained. Adobe Target and Adobe Analytics (A4T)
Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.
