Adobe Target Click Tracking Activity Conversions
Video highlights how users can leverage Adobe Target to track clicks and have that data available in Adobe Analytics.
Video highlights how users can leverage Adobe Target to track clicks and have that data available in Adobe Analytics.
A well-rounded testing program not only requires innovative strategy and flawless execution, but also solid reporting and documentation of learning.
Many testing teams find the reporting and documentation work time-consuming, manual and repetitive.
MiaProva leverages your existing testing solution’s data integration APIs and automates significant amount of testing reports.

Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.

Over the years, we have gotten many requests from customers asking for clarity around how best to use Adobe Target Audiences and Locations when setting up Activities via the Visual Experience Composer (VEC) or Form-based creation. This video will share best practices and explain how best to leverage the functionality.
Many times, business owners request a test to be run at a site location with low traffic, not realizing how crucial sufficient sample size is for effectively detecting the difference between test and control.
Also for many organizations that do not have very large volume of traffic, there often is the need to run multiple tests on the same page, making it crucial for everyone to understand how other tests might impact the one that you’re trying to run. In addition, as part of industry competitive research, many business users wants to know if their competitor sites are already testing certain features.
MiaProva offers a list of tools that easily help with your business users to research and plan for their test prior to them even coming to requesting it.

Here we address a measure slack question regarding how the mbox3rdPartyId is stiched to Activities and Adobe Target will always show each mbox3rdPartyId their original assignment.
Your business partners often want on-demand updates of how their tests are doing, as well as transparency around where their tests are in the global prioritization queue. In an increasingly AI-driven, Alexa/Siri smart home world, they do not necessarily want to log in a tool to read dashboards.
MiaProva’s intelligent Mobile App takes a humanized Q&A approach to directly answer some most key test questions that end users might have. Instead of having to find answers in complex dashboards, business stakeholders can simply ask MiaProva’s smart app questions such as ‘how is my test doing’, either through voice interaction or click-n-see.