If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor ID to Adobe Target’s visitor ID, consider making that a top priority. This capability has existed for quite some time but is now getting a renewed focus mainly due to ITP, browsers like Chrome are…
Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a high level, SRM means that the variants (experiences) of an A/B test have a traffic distribution (sample) that differs in a statistically significant way from what you expected the allocation of traffic or the sample…
Here we detail how an organization can use Adobe Target to test or throttle in Adobe’s Experience Manager.
I imagine many folks may find this post fascinating given the amount of Adobe Experience Manager (AEM) adoption as of late. It seems like about half the companies I work with are either being sold AEM, are onboarding it, or have already rolled it out. As an Adobe Target practitioner, I can definitely appreciate and…
Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer could be anything really but this type of ‘offer capping’ is usually applied to overlays or modals of some sort. Organizations would like to have the offer displayed two or…
This video provides a way for you to apply rules to how many times an offer gets displayed as part of an Adobe Target Activity.
Video highlights how users can leverage Adobe Target to track clicks and have that data available in Adobe Analytics.
We often get asked about all things Adobe Target here at MiaProva given our Chrome Extension, participation in forums like Measure Slack or SDEC’s Education Community, or my work at Analytics Demystified. Several people recently suggested that it would be beneficial to have videos related to the guidance and feedback. And just this week, a…
MiaProva provides the tools to effectively manage optimization programs. Our kanban board is just one of the several ways we help organizations manage concurrent testing roadmaps.
All of the more advanced and sophisticated optimization programs did not start that way. How they started and their path to awesomeness most certainly varied considerably. Despite these varying paths, there were key components of their foundations that were constants: scalable standardizations with risk mitigation, clear goals with alignment to organizational KPIs, and program visibility…
