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  • New Adobe Target VEC
    Features

    New Adobe Target VEC

    ByBrian Hawkins July 28, 2025May 10, 2026

    Adobe recently rolled out a new Visual Experience Composer (VEC) to all customers. While the updated interface introduces some powerful new features, it also comes with a bit of a learning curve. I created a short video highlighting key tips and insights that have been especially useful for my clients, and I’ve included a few…

    Read More New Adobe Target VECContinue

  • Jira and Optimization Mangement
    Features | Optimization Management

    Jira and Optimization Mangement

    ByMiaProva Product January 29, 2025January 29, 2025

    MiaProva JIRA Integration: Streamlining Experiment Management In today’s fast-paced digital landscape, businesses rely on experimentation and optimization to enhance user experiences and drive better outcomes. Managing these experiments efficiently requires seamless integration between analytics platforms and project management tools. Enter MiaProva’s JIRA integration, a powerful solution that bridges the gap between experimentation data and agile…

    Read More Jira and Optimization MangementContinue

  • Adobe Target 2025 Wish List
    Adobe Target

    Adobe Target 2025 Wish List

    ByBrian Hawkins January 2, 2025May 10, 2026

    My Adswerve colleague, Jake, posted in the Adobe CJA channel the other day, inspiring me to create my Adobe Target 2025 wish list.  So here goes… My Adobe Target 2025 wishlist: Unmarked Image source:  https://experienceleague.adobe.com/en/docs/blueprints-learn/architecture/architecture-overview/platform-applications

    Read More Adobe Target 2025 Wish ListContinue

  • Small Update to our Chrome Extension
    Features

    Small Update to our Chrome Extension

    ByMiaProva Product December 30, 2024December 30, 2024

    MiaProva released significant updates to our popular Chrome Extension earlier this year to support WebSDK, new Adswerve branding, and additional support for the Adobe Target Profile. Last week, we had a customer reach out with a very custom site where their Web team was requesting it’s index.html as a blob and then overwriting it’s body…

    Read More Small Update to our Chrome ExtensionContinue

  • October 2023 Updates
    Features

    October 2023 Updates

    ByMiaProva October 24, 2023

    Product Enhancements – October 2023

    Activity Notifications
    – When Activated
    – When Deactivated

    New Product List View

    Audience Filtering Updates

    Additional Support for multiple mboxes
    – Swimlane Management
    – Audiences with Activities

    Enhancements to non-Adobe Target Activity Sources

    New Program Overview Design and User Interface

    Code Library Enhancements

    Read More October 2023 UpdatesContinue

  • Adobe Target UI Changes
    Features

    Adobe Target UI Changes

    ByMiaProva October 13, 2023

    Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.

    Read More Adobe Target UI ChangesContinue

  • ECID or 1stPartyID
    Adobe Target | YouTube

    ECID or 1stPartyID

    ByMiaProva October 6, 2023October 6, 2023

    Question from one of our users/readers:

    I have question around the bulk upload and if we can use the experience cloud visitor Id instead of the target visitor Id or first party id(another Id)?

    Read More ECID or 1stPartyIDContinue

  • MiaProva connects Adobe Data to Microsoft Teams
    Features

    MiaProva connects Adobe Data to Microsoft Teams

    ByMiaProva September 27, 2023September 28, 2023

    This video demonstrates integrating your Microsoft Teams account with your MiaProva account and what the integration provides.

    MiaProva provides risk-mitigating monitoring and alerting services based on all Live Activities in Adobe Target. This service has been extended to Microsoft Teams so that organizations are made aware of any potential issues regarding the performance of an Activity – based on defined Journeys in MiaProva and with data collected from Adobe Target and Adobe Analytics.

    MiaProva has also extended our Program Workflow Notifications into Microsoft Teams. This allows visibility into the events within the MiaProva workflow or via our integrations with JIRA and Adobe Workfront.

    Read More MiaProva connects Adobe Data to Microsoft TeamsContinue

  • OAUTH Credential Configuration in MIaProva for Adobe
    Features

    Adobe JWT and OAUTH

    ByMiaProva September 25, 2023September 27, 2023

    Here is a nice primer on how the Adobe Developer Console provides credentials to Projects within Adobe I/O. MiaProva was built using JWT, and is thrilled Adobe is moving to OAUTH and deprecating JWT.

    This video also demonstrates how easy it is for current MiaProva customers to update their Adobe credentials from JWT to OAUTH.

    All future MiaProva customers will immediately be able to leverage OAUTH as their default method to connect to the Adobe Developer Console.

    Read More Adobe JWT and OAUTHContinue

  • MiaProva and Adobe Workfront
    Adobe | Adobe Target | YouTube

    MiaProva and Adobe Workfront

    ByMiaProva March 2, 2023March 11, 2023

    MiaProva is thrilled to announce our custom and highly advanced integration of Adobe Workfront to MiaProva.

    MiaProva automates the mapping of data from Adobe Analytics + Adobe Target to Adobe Workfront Projects, thus enabling the ROI of each Project.

    Read More MiaProva and Adobe WorkfrontContinue

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