The backstory A few months ago a large financial institution asked Adobe about an enterprise-grade optimization and personalization platform. They were evaluating several options and had one non-negotiable requirement: the platform must integrate with their analytics solution, Amplitude, which they use across many touchpoints on both client and server, including events that occur outside page…
Meta description: MiaProva’s Gemini powered AI turns experimentation and personalization into a faster, clearer, and more scalable practice. It covers Journey Recommendations, Experience Insights, Idea Inspiration, Offer Generation, and agent orchestration at the organization level, with MCP services and a NotebookLM style capability on the way. Why this matters now Most teams do not lack…
The Container Store, a leader in storage and organization solutions, partnered with Adswerve to reimagine its Product Detail Pages (PDPs) through a data-driven redesign. By leveraging Adobe Target and Analytics for Target (A4T), the team turned a complex vision into a streamlined, testable execution that delivered measurable results—boosting revenue, conversions, and cart activity with statistical…
Today marks an exciting milestone for MiaProva and the organizations that rely on it to scale their optimization and personalization programs. We’ve officially released Journey Recommendations, the first of many AI-driven features designed to transform how teams analyze, report, and act on test results. Why Journey Recommendations Matter For years, MiaProva has helped enterprises streamline…
Adobe recently rolled out a new Visual Experience Composer (VEC) to all customers. While the updated interface introduces some powerful new features, it also comes with a bit of a learning curve. I created a short video highlighting key tips and insights that have been especially useful for my clients, and I’ve included a few…
MiaProva JIRA Integration: Streamlining Experiment Management In today’s fast-paced digital landscape, businesses rely on experimentation and optimization to enhance user experiences and drive better outcomes. Managing these experiments efficiently requires seamless integration between analytics platforms and project management tools. Enter MiaProva’s JIRA integration, a powerful solution that bridges the gap between experimentation data and agile…
My Adswerve colleague, Jake, posted in the Adobe CJA channel the other day, inspiring me to create my Adobe Target 2025 wish list. So here goes… My Adobe Target 2025 wishlist: Unmarked Image source: https://experienceleague.adobe.com/en/docs/blueprints-learn/architecture/architecture-overview/platform-applications
MiaProva released significant updates to our popular Chrome Extension earlier this year to support WebSDK, new Adswerve branding, and additional support for the Adobe Target Profile. Last week, we had a customer reach out with a very custom site where their Web team was requesting it’s index.html as a blob and then overwriting it’s body…
Product Enhancements – October 2023
Activity Notifications
– When Activated
– When Deactivated
New Product List View
Audience Filtering Updates
Additional Support for multiple mboxes
– Swimlane Management
– Audiences with Activities
Enhancements to non-Adobe Target Activity Sources
New Program Overview Design and User Interface
Code Library Enhancements
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.