Product Enhancements – October 2023
Activity Notifications
– When Activated
– When Deactivated
New Product List View
Audience Filtering Updates
Additional Support for multiple mboxes
– Swimlane Management
– Audiences with Activities
Enhancements to non-Adobe Target Activity Sources
New Program Overview Design and User Interface
Code Library Enhancements
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.
Question from one of our users/readers:
I have question around the bulk upload and if we can use the experience cloud visitor Id instead of the target visitor Id or first party id(another Id)?
This video demonstrates integrating your Microsoft Teams account with your MiaProva account and what the integration provides.
MiaProva provides risk-mitigating monitoring and alerting services based on all Live Activities in Adobe Target. This service has been extended to Microsoft Teams so that organizations are made aware of any potential issues regarding the performance of an Activity – based on defined Journeys in MiaProva and with data collected from Adobe Target and Adobe Analytics.
MiaProva has also extended our Program Workflow Notifications into Microsoft Teams. This allows visibility into the events within the MiaProva workflow or via our integrations with JIRA and Adobe Workfront.
Here is a nice primer on how the Adobe Developer Console provides credentials to Projects within Adobe I/O. MiaProva was built using JWT, and is thrilled Adobe is moving to OAUTH and deprecating JWT.
This video also demonstrates how easy it is for current MiaProva customers to update their Adobe credentials from JWT to OAUTH.
All future MiaProva customers will immediately be able to leverage OAUTH as their default method to connect to the Adobe Developer Console.
MiaProva is thrilled to announce our custom and highly advanced integration of Adobe Workfront to MiaProva.
MiaProva automates the mapping of data from Adobe Analytics + Adobe Target to Adobe Workfront Projects, thus enabling the ROI of each Project.
MiaProva has delivered considerable value for organizations through our notifications as events happen in MiaProva and when there are issues related to their Activities that are Live in Adobe Target.
We’ve now expanded on that ability to Microsoft Teams.
Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.
Historically, MiaProva would only provide Adobe Target usage reports from when they started using MiaProva. We have since changed that and now provide reporting on their usage of Adobe Target since they started using it. Many of our customers have been using Target since 2010 or even earlier!
This video shows some of this functionality in action.
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.