Interesting Adobe Target mbox3rdPartyId question

okay so this question
showed up on measure slack and for those
of you not familiar with measure slack
sign up for it it’s a it’s an incredible
resource
a great slack community
with all sorts of interesting topics in
the analytics testing data science you
know data visualization as you can see
here lots of
channels and uh what’s nice is you can
search it and stuff
they don’t uh
you don’t have content that’s that’s
deleted it’s got special permissions too
from the slack sponsor to allow all the
content to be stored so highly recommend
that but uh this was a a question deep
question i thought i put together a
video then rather typing response
usually sometimes chime in
to adobe target related
uh questions on here uh but this user
has a question about adobe target using
the inbox third party id which if you’re
not doing that you absolutely should do
that so the situation here is um
it’s often used to stitch activities
together so if you pass the unbox third
party id which is your id to adobe
target it prioritizes your id over adobe
target it’s a wonderful feature
um and so if you log in on one device or
another device what have you all of your
profile data which means all of your
adobe target activity data will
will go over to the new device so you if
you’re an experienced b and in a certain
test you’ll get experience beyond the
other tests so
really really powerful in that regard so
the question is that it was working
great uh but the test experience is no
longer triggered for most of our test
accounts so something seems to have gone
wrong
this has happened with one of the mia
provo customers just recently so i’ll
jump and explain what happened and how
it works so
uh i’ve got two activities here uh unbox
third party a and third party b so these
are two
distinct individual activities so if you
i’ll just use mia provo
use this chrome extension that we built
it’s free for the target community to
look at the ids so here
here we have the id so this is actually
based off of an id service that we use
it’s a unique id per device
so we’re passing this device id so if i
were to log in on different devices i
would have this id as well
now if i get into a certain activity
let’s say i turn in i turn on activity a
so i get into activity a within here so
if i come back to here
respond refresh my page
you can see i play with adobe target a
lot i get into i set up a lot of
activities there i am i’m in group a so
that id
in fact all three of these ids
now uh have me associated with that
particular id
now if i clear my cookies and clear my
cookies and clear my cookies i will
always get
this activity a within experience b as
part of this test
there’s nothing i can do i am like as
long as i’m going to have this id which
is typically a server-side id i’m going
to continue to always get this
particular activity now the slack user
that had the questions like we’re no
longer getting this
um
what what the issue is is when that idea
is seen so we want to make sure so if i
were to like let’s say log out and
here’s an example uh as well so um
i’m
let’s say a test is running here i don’t
even know oh looks like they are using
adobe target ironically um
so
you you get a signed experience here
let’s say it’s a test that spans the
insecure and secure space but then once
you log in
the the third party id is going to be
seen again
and that’s going to put you back to the
original test experiences
so if the id is no longer available when
the request is being made so when you
can see here on page load this id is
being passed
that’ll do it that’ll put you a random
if you’re if you’re i don’t have cookies
that’ll put you in a potentially
different experience here
the other situation that i’ve seen is
i’m in activity a but if i were to turn
on activity b um or stop this activity
and create a copy of it that releases me
so that that id that i have within here
um
is tied with with that particular
activity a
but if i stop a and put turn on b or the
different activity or create a copy of
it
the id is then d stitch it’s removed and
i’ve got an equal opportunity to get
different experiences so
long story short
it’s either a new activity and you’ve
been assigned a different experience
or the ids the test ideas that you were
using
were allocated to a different experience
if that makes sense hopefully this is
clear but please hit me up
add a comment or email me
if it’s not clear but that should do the
trick