ECID or 1stPartyID
Question from one of our users/readers:
I have question around the bulk upload and if we can use the experience cloud visitor Id instead of the target visitor Id or first party id(another Id)?
- Adobe | Adobe Target | YouTube
MiaProva and Adobe Workfront
MiaProva is thrilled to announce our custom and highly advanced integration of Adobe Workfront to MiaProva.
MiaProva automates the mapping of data from Adobe Analytics + Adobe Target to Adobe Workfront Projects, thus enabling the ROI of each Project. Optimization Programs and Microsoft Teams
MiaProva has delivered considerable value for organizations through our notifications as events happen in MiaProva and when there are issues related to their Activities that are Live in Adobe Target.
We’ve now expanded on that ability to Microsoft Teams.
Activity Impressions and Activity Conversions explained. Adobe Target and Adobe Analytics (A4T)
Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.
MiaProva Adobe Target Activity Usage Reports
Historically, MiaProva would only provide Adobe Target usage reports from when they started using MiaProva. We have since changed that and now provide reporting on their usage of Adobe Target since they started using it. Many of our customers have been using Target since 2010 or even earlier!
This video shows some of this functionality in action.
Report Groups for Adobe Target’s Automated Personalization
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
Custom Code in Automated Personalization within Adobe Target
Automated Personalization is one of my favorite tools in Adobe Target. There is one nuance, though, when you wish to use custom code to define the experiences used by the models or for random distribution. This video outlines a quick workaround.
Adobe Target Server Side Delivery API
Adobe Target offers a few ways to leverage Adobe Target server-side.
This video briefly overviews what server-side testing is and how it can be used in the Adobe Target User Interface.What if you want to use an Adobe Analytics Calculated Metric as an Adobe Target success goal?
This video provides users of Adobe Target a nice option if you want to use an Adobe Analytics Calculated Metric as a custom goal. Bonus tip: Passing pageName to Adobe Target mboxes is a very helpful utility for many reasons!
Interesting Adobe Target mbox3rdPartyId question
Here we address a measure slack question regarding how the mbox3rdPartyId is stiched to Activities and Adobe Target will always show each mbox3rdPartyId their original assignment.
