MiaProva and Adobe Workfront

MiaProva and Adobe Workfront – YouTube

Transcript:
(00:00) we are very very excited to be putting together this video this video represents our formal announcement of our big and custom integration between Mia Prova and Adobe workfront this video is going to dive into quickly at a high level what MIA Prova is what Adobe work front is and the value our customers are realizing by having these two solutions working together as part of their optimization and personalization management we’ll also dive into miaprova dive into Adobe workfront and show you how the integration works and how it’s fully
(00:36) automated very very cool stuff so at a high level what MIA Prova is Mia Provo is an Enterprise test management platform it sits on top of adobe IO which allows us to do a lot of incredible things like fully automate activities that are coming in from Adobe Target we’re able to manage metrics and calculated metrics and segments and data that’s in Adobe Analytics we enable organizations to Define Journeys within Mia Prova using all the rich data within Adobe analytics as well as Adobe Target Mia Provo automates the
(01:10) management of the default data sets that get applied based off of the journeys we’ve got over 84 000 activities in our ecosystem from organizations around the world over 2200 active unique users and because of the standardizations that we bear and the the framework that supports a customer Journey approach which allows organizations to you know have a set of tests targeted to some goals and then another set of tests to another goals just to really extract more value out of their use of adobe Target we’re saying
(01:45) increases on average about 30 percent uh with Adobe Target customers data centers in the US and the EU we’ve got industry best practices Galore everything from sample sizes to sample ratio mismatch custom alerts based off of lift and confidence thresholds really all the good stuff you need in a robust test and personalization management platform we have single sign-on capabilities and extensive Integrations with the Adobe world like I said Adobe analytics Adobe Target or customer Journey analytics Adobe Journey Optimizer we we we’re
(02:24) fully integrated with the Adobe i o ecosystem Adobe workfront which was acquired by Adobe in in late 2020 for 1.5 billion has its own Rich set of apis including a new version that Mia Prova is integrating with but if it if it goes to Adobe IO we’re fully we’re fully there and ready to take advantage of it within that system here I’m going to be jumping into the plaque both Platforms in just a second but this is what the ROI looks like and this is the story behind Adobe Target and Adobe or I should say Mia Prova and Adobe work
(03:01) front so Mia Provo was originally architected to support the Adobe Target Community the vast majority of our customers are Adobe Target users we do have the ability to support other testing platforms but given the rich set of apis that are available from the Adobe ecosystem from like an administrative standpoint we really are able to really fully automate things um with the Adobe stack and so what we do today is we automatically bring in any activities that are being used in Adobe Target as well as some older
(03:36) activities for as as part of an audit process we provide and we tie that data to Adobe Target Adobe analytics based off of these customized Journeys and what this Adobe workfront integration now does is it takes the the business end of it the the test request documents the issues the projects you know what whatever you call them um and it automates the import of that very very exciting stuff and and our Enterprise customers that are taking advantage of this integration are realizing like the ROI against some of
(04:15) the projects that they’re managed within Adobe work front and Mia Pro is the Catalyst to stitch these two together based off of this concept of Journeys um that that I’ll be happy to dive into if people are interested so let me jump into the uh what workfront is uh I I think the the people watching this video are probably familiar with Mia probe and Adobe Target so let me show you what what Adobe work front is so it’s it’s an Enterprise project management tool that typically spans organizations across
(04:48) different departments everything from like I.T to marketing and the the opportunity for Adobe was to incorporate that as part of the experience Cloud you know managing creatives and and all of the business workflows that go with all of that so it is really an impressive tool and and myself and my team we learned a lot about it uh when we built this integration we had to kind of dive deep um and it’s it’s really really extensive all the all the different components within there and and this is uh this is
(05:20) a workfront account you can see there’s lots of things in here that everything from timesheets to kind of analytics around the workflow resourcing budget stuff teams all that good stuff but what MIA Prova is focused on Mia Prova is focused on getting the projects the programs that are associated to optimization efforts or personalization efforts so at a high level there’s this concept of programs programs you can have one for let’s say the optimization department or the paid search Department or email marketing or creative
(05:56) management you know things along those lines so the organizations will typically have multiple different types of programs and so I’m just going to jump into this program here optimization and so each one of these different projects typically represents an effort within um Adobe Target you’ve got all the different details around the ticket and the fields that are customizable workfront does something really cool in terms of how they manage their fields it won’t get into that but it is very impressive how they’ve constructed this
(06:32) and so organizations there’s there’s various stages or status levels of these different projects within workfront so this is very very similar to the jira world where there’s issues and whether it’s an epic or a story uh the equivalent here is the work front project where you can see all of this coming together within here and so what MIA Prova did is they wanted we wanted the ability to allow organizations to Define whatever projects they want to show up in Mia Prova and will automatically create a program or a
(07:09) project that that has all of these fields as well we also dimensionalize this where you can use this data and construct different reports on on the program itself so lots of different features and functionality here we also wanted to apply a condition when to have it come into Mia Prova Mia Prova has rules and logic in place for when we get activities from Adobe targets we want to give organizations that use workfront the ability to Define when the data gets into Mia Prova as well so this is workfront a lot to it I’ll
(07:45) jump over to Mia Prova here so this is Mia Prova it’s connected to both uh Adobe and workfront as well as jira within this particular account so this column here this column live activities this is automatically fed from Adobe Target and Adobe analytics we can bring in data from any of the variables that collect data within Adobe analytics so this is data that’s coming in based off of optimization efforts within Adobe Target so jumping over here to the Integrations we got the integration with Adobe the
(08:19) integration with jira slack soon to announce an integration with teams but this is our workfront integration this we provide a certificate make it very easy to connect to Adobe to word fronts integration and what happens then the integration takes literally just like five minutes to do we just set up a big Enterprise company a few weeks ago it worked wonderfully download the certificate we’re up and running within probably 20 minutes and so once the connection’s made all of the programs show up within here because
(08:55) like I said workfront is typically in Enterprise wide uh you know product that’s used across the broader organization and so you could select whatever program that you’d like and you can see kind of like this is where all of the different programs are available you can see all the programs within uh jump back here go to programs this is the uh where is program programs right there so these are the different programs so obviously you don’t need them all you just need the one that’s focused on the optimization
(09:26) so you would select optimization this one’s already in use here but you can see the different status levels uh to have it brought in what’s made the most sense is when the activity has gone live so we typically do that and then where you want this project from work front to go into Mia Prova because we have various stages that align to a typical you know testing life cycle and what we’ll do then is we’ll automatically create a program within the Mia Prova ecosystem and in a program this is a very very popular feature that
(10:03) we have within here even well before the jira and and workfront Integrations programs represent the different intakes you know what are the fields that we want to require and what states do we want them visible all that sort of thing and so what we’ve done here for the workfront integration you can see here is we automatically create this we we have default fields that we use like Adobe Target the offers the activities audiences and we tie that in to data that is uh was already constructed within Adobe word front so it’s really
(10:39) really fully automated and so we can even come let me go back to the workfront integration here the mapping and so you can see these are the different programs that we have implemented into Mia Prova and so what will happen is automatically when these tickets or these projects within this program appear at different various States or they’re updated uh with the diff additional text immediately that’ll transcend down into Mia Provo so that’ll show up here you’ll see there’s part of our queue within here
(11:18) so you can see here the some of the different feeds that have come in based off of activities that have come in from work front so now these workfront related uh programs I’ll just jump over to this so we can filter on this so all of these different uh tickets within here came from work front and so where the where the integration comes together between Adobe Target and Adobe analytics I’m just going to jump to this particular ticket here this is a ticket that came in from work front and as different things happen and
(11:53) come in as part of that the the values will get updated within here so you can see there’s lots of different fields within here uh let me get the Adobe Target activity here here’s a list of all the activities that are live that are not associated uh with tickets so this is just this is our kind of like Play account that we deal with uh so it’s not really too exciting updated here but it is real data coming from Adobe Target and Adobe analytics based off of metrics that are being collected from based off of the journey definition
(12:24) and so we construct a day over day view of it as well as any default metrics based off of Journeys within miaprova you can see here automatic segments they come in from from Adobe analytics and so what we just did right there by simply selecting that activity is we stitched the Adobe Target data with the a for T that has the A4 T data to Adobe work front so we’re constructing the knowledge library in a very very efficient manner let’s say this test was a significant win and I wanted to let’s say the the conversion
(13:00) weight lift was 3.56 I’ll incorporate another metric here average order value we see 156.23 so we automatically have the Adobe data by default based off of Journey but we have this section here called impact to business which allows the metrics to be presented in various dashboards that we have on our program overview and so with here we could simply archive this oh I’ve got to say save the start date and at least one metric okay so I’ve actually done that already by saving the activity and so now I can archive this activity
(13:36) so now this activity I can even send out this summary email this summer email is the program that came from workfront tied to the data from Adobe Target Adobe analytics so really an efficient way to kind of bring everything together and then those tickets ended up on our program overview within here so as these workfront projects get archived with the connection to Adobe analytics and Adobe Target data you can kind of start realizing the ROI of some of these different uh programs within here you can also construct charts and goals and
(14:12) all that good stuff around there so there it is um you know if there’s any questions please let us know very very excited for this integration and uh yeah happy testing