Amplitude and Adobe Target
Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva…
Why are we paying for Adobe Target Premium?
Optimization Management is so much more than managing the intake and output of tests. A true Optimization Management Platform enables…
MiaProva Activity Sources
We added something pretty significant to MiaProva this week. Activity Sources. As you may know, MiaProva is the only Optimization…
Adobe Target and Customer Data Platforms (CDPs)
If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor…
Sample Ratio Mismatch (SRM)
Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a…
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Adobe Experience Manager Adobe Target
Here we detail how an organization can use Adobe Target to test or throttle in Adobe’s Experience Manager.
Posted On Adobe TargetUsing Adobe Target to test Adobe Experience Manager
I imagine many folks may find this post fascinating given the amount of Adobe Experience Manager (AEM) adoption as of…
Offer Impression Capping
Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets…
