Classifying cookies under GDPR and the ePrivacy Directive is often a gray area, and enterprise tools like Adobe Target frequently sit right on the dividing line between categories. Standard consent management platforms (like OneTrust or Cookiebot) typically divide non-essential cookies into three buckets: Performance/Analytics, Functional, and Targeting/Advertising. While some organizations default to throwing anything with…
The backstory A few months ago a large financial institution asked Adobe about an enterprise-grade optimization and personalization platform. They were evaluating several options and had one non-negotiable requirement: the platform must integrate with their analytics solution, Amplitude, which they use across many touchpoints on both client and server, including events that occur outside page…
My Adswerve colleague, Jake, posted in the Adobe CJA channel the other day, inspiring me to create my Adobe Target 2025 wish list. So here goes… My Adobe Target 2025 wishlist: Unmarked Image source: https://experienceleague.adobe.com/en/docs/blueprints-learn/architecture/architecture-overview/platform-applications
Question from one of our users/readers:
I have question around the bulk upload and if we can use the experience cloud visitor Id instead of the target visitor Id or first party id(another Id)?
MiaProva is thrilled to announce our custom and highly advanced integration of Adobe Workfront to MiaProva.
MiaProva automates the mapping of data from Adobe Analytics + Adobe Target to Adobe Workfront Projects, thus enabling the ROI of each Project.
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
Automated Personalization is one of my favorite tools in Adobe Target. There is one nuance, though, when you wish to use custom code to define the experiences used by the models or for random distribution. This video outlines a quick workaround.
This video outlines how to track links as part of a funnel in Adobe Target and how that can automatically flow into Adobe Analytics via A4T.
Adobe Target offers a few ways to leverage Adobe Target server-side.
This video briefly overviews what server-side testing is and how it can be used in the Adobe Target User Interface.
Over the years, we have gotten many requests from customers asking for clarity around how best to use Adobe Target Audiences and Locations when setting up Activities via the Visual Experience Composer (VEC) or Form-based creation. This video will share best practices and explain how best to leverage the functionality.