Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.
Historically, MiaProva would only provide Adobe Target usage reports from when they started using MiaProva. We have since changed that and now provide reporting on their usage of Adobe Target since they started using it. Many of our customers have been using Target since 2010 or even earlier!
This video shows some of this functionality in action.
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
Automated Personalization is one of my favorite tools in Adobe Target. There is one nuance, though, when you wish to use custom code to define the experiences used by the models or for random distribution. This video outlines a quick workaround.
We recently updated MiaProva with additional features and functionality. Here is a list of some of the enhancements that we review in this Video:
– Download Swimlane information
– Program and Journey Specific Notifications
– JIRA
– Workfront
– Side Panel configurations
– Field length for multi/single select values
– Updated Template for Email Summary
– Add Naming functionality for Creative URL
– Updated Text on Home Page for Activities
– Removed drag and drop for General User type
– Various performance enhancements
– Images sorting
This video outlines how to track links as part of a funnel in Adobe Target and how that can automatically flow into Adobe Analytics via A4T.
MiaProva is excited to release two significant features as part of our October 2022 release.
Adobe Target offers a few ways to leverage Adobe Target server-side.
This video briefly overviews what server-side testing is and how it can be used in the Adobe Target User Interface.
Organizations connect their Adobe Target, and Adobe Analytics accounts to MiaProva via Adobe I/O. MiaProva provides a digital certificate to organizations to upload to Adobe I/O to make the connection happen.
After 12 months, Adobe automatically expires all certificates. MiaProva sends out an alert when the certificate expiration date is nearing. This video shows how to download a new certificate from MiaProva to upload to Adobe I/O, which extends the connection for another 12 months.
This video provides a brief overview of the Tools section of the MiaProva application. Here you can see some of the tools we provide in MiaProva, including our popular Chrome Extension.