MiaProva Adobe I/O
This video shows how organizations that use MiaProva can update their connection to Adobe I/O to make use of their optimization data in Adobe Target as well as Adobe Analytics by way of A4T.
This video shows how organizations that use MiaProva can update their connection to Adobe I/O to make use of their optimization data in Adobe Target as well as Adobe Analytics by way of A4T.

Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.

Historically, MiaProva would only provide Adobe Target usage reports from when they started using MiaProva. We have since changed that and now provide reporting on their usage of Adobe Target since they started using it. Many of our customers have been using Target since 2010 or even earlier!
This video shows some of this functionality in action.
Effectively retaining past test learning helps organizations to gain, over time, a comprehensive body of knowledge about the site section that they are optimizing. In addition, it helps to avoid the pitfall of repeatedly testing similar concept by different teams as organization changes over time.
MiaProva to a large extent automates the knowledge library that collects all past test details and learning. Minimum manual effort is needed by testing managers to update the library, and MiaProva provides a powerful text-search engine to allow end users to quickly find relevant tests by keywords.
Adobe Target allows you to target audiences that are not in other tests. But what happens if two activities are running at the exact location? What will Target do?
This video answers that and explains how you can manage things differently.
With MiaProva’s groundbreaking, patent pending automated monitoring service, you no longer need to worry about testing experiences breaking on the web site and impacting your customers!