Brian Hawkins
Offer Impression Capping
Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer…
Click Tracking and Adobe Target
We often get asked about all things Adobe Target here at MiaProva given our Chrome Extension, participation in forums like Measure Slack or SDEC’s Education…
- Posted On Optimization Management
Customer Journey Optimization
All of the more advanced and sophisticated optimization programs did not start that way. How they started and their path to awesomeness most certainly varied…
Adobe I/O and MiaProva
Adobe I/O is Adobe’s developer ecosystem where Adobe makes available its APIs for all of its many products. MiaProva makes very strategic use of the…
- Posted On Adobe Target
Adobe Target Geo-Targeting
More and more organizations are finding out just how easy it is to use Adobe Target for personalization vs. straight-up testing and optimization. In fact,…
Analytics for Target (A4T) and Optimization Programs
The other week, I had the pleasure of joining Adobe on a webinar to dive into Analytics for Target (A4T) and how it can be…
Offline data and Adobe Target
Our free Chrome Extension for Adobe Target has been very helpful with raising functionality awareness around the value that 1st-Party optimization programs bring. The extension…
Adobe Target technical interview questions
MiaProva facilitates scale. In fact, we have found that, on average, our customers are running ~30% more tests than before they were using MiaProva. Because…
Create visit-based metrics in Adobe Target
Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This means that test participation and…
- Posted On Optimization Management
Optimization in our remote world
Testing is not easy by any means. In fact, it is arguably quite challenging. Running and managing an optimization program is even harder. If you…