Adobe Target UI Changes
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.


This video provides a brief overview of the Library section of the MiaProva application. Here users can see all archived Activities, Program Impact against organizational Metrics, all Offers ever used, and any Insights the team wanted to store.

Organizations connect their Adobe Target, and Adobe Analytics accounts to MiaProva via Adobe I/O. MiaProva provides a digital certificate to organizations to upload to Adobe I/O to make the connection happen.
After 12 months, Adobe automatically expires all certificates. MiaProva sends out an alert when the certificate expiration date is nearing. This video shows how to download a new certificate from MiaProva to upload to Adobe I/O, which extends the connection for another 12 months.

Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from our Omniture and Adobe days, and so we got a much closer look at the solution and some of the use cases that organizations are using it for. They offer…

MiaProva is excited to release two significant features as part of our October 2022 release.
At MiaProva, we’ve launched a new AI agent that generates an “Ogilvy Score” for any user-supplied URL—instantly grading how well a page lives up to timeless direct-response principles and turning that into testable ideas for your optimization program. This goes way beyond “your headline could be better.” The agent evaluates structure, clarity, proof, emotion, calls-to-action,…

WIth Adobe Target, you can have two Activities work together to assign users to groups after some behavior has occurred or any other event that you would like. This video outlines this very helpful approach.