Adobe Target UI Changes
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.
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MiaProva Activity Sources
We added something pretty significant to MiaProva this week. Activity Sources. As you may know, MiaProva is the only Optimization Management Solution to integrate with Adobe Target and Adobe Analytics fully. Any Activity type or optimization effort in Adobe Target is fully available for management within MiaProva. Any of your Adobe Analytics Segments, Metrics, Calculated…
What makes MiaProva better?
Throughout years of consulting, MiaProva founders understand key challenges facing companies from gaining the credibility to build a testing program from ground-up to scaling a mature program to even higher level. In this blog, let’s see how MiaProva offers unparalleled solutions to address these common challenges: Traffic control of large volume of tests Lack of…
Optimization Programs and Microsoft Teams
MiaProva has delivered considerable value for organizations through our notifications as events happen in MiaProva and when there are issues related to their Activities that are Live in Adobe Target.
We’ve now expanded on that ability to Microsoft Teams.
Adobe Target Parent and Child Activities
WIth Adobe Target, you can have two Activities work together to assign users to groups after some behavior has occurred or any other event that you would like. This video outlines this very helpful approach.
New Adobe Target VEC
Adobe recently rolled out a new Visual Experience Composer (VEC) to all customers. While the updated interface introduces some powerful new features, it also comes with a bit of a learning curve. I created a short video highlighting key tips and insights that have been especially useful for my clients, and I’ve included a few…
MiaProva Case Study Custom Metrics
When organizations start using MiaProva, they are asked to define Program metrics for Program Visibility. MiaProva will automatically manage the calculations behind each metric with each Activity archived and added to the Program Overview.
This quick video highlight what some of our financial customers are doing with the metric of Application Completes.
