This week, we had a client reach out to us with an interesting use case with one of their Activities in Adobe Target. The Activity was a test in their cart targeted to visitors who were making their third visit to that location. Adobe Target profiles easily support targeting such an audience but the Analysts…
MiaProva makes heavy use of Activity Conversions via Adobe Analytics and because of that, we have gotten quite a few questions about scenarios where it might not work given the timing of the clients side calls of Adobe Target and Adobe Analytics. This post outlines a few test cases that we did to help our…
The Adobe Analytic’s Product team had a pretty significant product release last week that will be greatly appreciated by the A4T and the MiaProva communities. The issue regarding inflated values for Adobe Target Activity Impressions and more importantly, Adobe Target Activity Conversions has been resolved. This will significantly enhance the value A4T brings to Adobe…
