MiaProva Instant Alerts
With MiaProva’s groundbreaking, patent pending automated monitoring service, you no longer need to worry about testing experiences breaking on the web site and impacting your customers!
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Interesting Adobe Target mbox3rdPartyId question
Here we address a measure slack question regarding how the mbox3rdPartyId is stiched to Activities and Adobe Target will always show each mbox3rdPartyId their original assignment.
MiaProva Kanban
MiaProva provides the tools to effectively manage optimization programs. Our kanban board is just one of the several ways we help organizations manage concurrent testing roadmaps.
Report Groups for Adobe Target’s Automated Personalization
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
What if you want to use an Adobe Analytics Calculated Metric as an Adobe Target success goal?
This video provides users of Adobe Target a nice option if you want to use an Adobe Analytics Calculated Metric as a custom goal. Bonus tip: Passing pageName to Adobe Target mboxes is a very helpful utility for many reasons!
