Adobe Experience Manager Adobe Target
Here we detail how an organization can use Adobe Target to test or throttle in Adobe’s Experience Manager.
Here we detail how an organization can use Adobe Target to test or throttle in Adobe’s Experience Manager.

Historically, MiaProva would only provide Adobe Target usage reports from when they started using MiaProva. We have since changed that and now provide reporting on their usage of Adobe Target since they started using it. Many of our customers have been using Target since 2010 or even earlier!
This video shows some of this functionality in action.

Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.
Can you quickly recall what tests were run 6 months ago on the homepage, and if the particular marketing promotion event during that week impacted the test readouts? How about knowing that 18 days ago, there happen to be an IT issue on the site that prevented some customers accessing the page that you’re testing, rendering the test ineffective?
MiaProva understands that calendar is a great way to maintain a collective memory for the Testing Program, as well as offering everyone a direct, visual view to see what’s going on.
Many times, business owners request a test to be run at a site location with low traffic, not realizing how crucial sufficient sample size is for effectively detecting the difference between test and control.
Also for many organizations that do not have very large volume of traffic, there often is the need to run multiple tests on the same page, making it crucial for everyone to understand how other tests might impact the one that you’re trying to run. In addition, as part of industry competitive research, many business users wants to know if their competitor sites are already testing certain features.
MiaProva offers a list of tools that easily help with your business users to research and plan for their test prior to them even coming to requesting it.

One of our customers here at MiaProva is expanding their testing efforts and use of Adobe Target well beyond their www and mobile site. They are bringing Adobe Target to their Email Platform, and we are helping them do so. The magic that is making this possible is Adobe Target’s Delivery API. You have to…
A vibrant, engaged testing community is the cornerstone of any successful testing program.
MiaProva enables easy crowd sourcing to encourage test ideation from the whole organization!