MiaProva Crowd Source & Quality Control

Can you quickly recall what tests were run 6 months ago on the homepage, and if the particular marketing promotion event during that week impacted the test readouts? How about knowing that 18 days ago, there happen to be an IT issue on the site that prevented some customers accessing the page that you’re testing, rendering the test ineffective?

MiaProva understands that calendar is a great way to maintain a collective memory for the Testing Program, as well as offering everyone a direct, visual view to see what’s going on.

* How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI
* Automation with Target and putting the metrics and audiences from Analytics to work for you
* Incorporating Automation to advance the journeys of your digital consumers

Adobe Target offers the ability to upload your offline visitor data into Adobe Target for rules-based personalization or for solutions like Automated Personalization to make model-based content decisions.

This video shows how organizations that use MiaProva can update their connection to Adobe I/O to make use of their optimization data in Adobe Target as well as Adobe Analytics by way of A4T.