Adobe Target Click Tracking Activity Conversions

A well-rounded testing program not only requires innovative strategy and flawless execution, but also solid reporting and documentation of learning.  

Many testing teams find the reporting and documentation work time-consuming, manual and repetitive.

MiaProva leverages your existing testing solution’s data integration APIs and automates significant amount of testing reports.

Effectively retaining past test learning helps organizations to gain, over time, a comprehensive body of knowledge about the site section that they are optimizing. In addition, it helps to avoid the pitfall of repeatedly testing similar concept by different teams as organization changes over time.

MiaProva to a large extent automates the knowledge library that collects all past test details and learning. Minimum manual effort is needed by testing managers to update the library, and MiaProva provides a powerful text-search engine to allow end users to quickly find relevant tests by keywords.

This video shows how organizations that use MiaProva can update their connection to Adobe I/O to make use of their optimization data in Adobe Target as well as Adobe Analytics by way of A4T.