Adobe Experience Manager Adobe Target

Many times, business owners request a test to be run at a site location with low traffic, not realizing how crucial sufficient sample size is for effectively detecting the difference between test and control.

Also for many organizations that do not have very large volume of traffic, there often is the need to run multiple tests on the same page, making it crucial for everyone to understand how other tests might impact the one that you’re trying to run. In addition, as part of industry competitive research, many business users wants to know if their competitor sites are already testing certain features.

MiaProva offers a list of tools that easily help with your business users to research and plan for their test prior to them even coming to requesting it.

Effectively retaining past test learning helps organizations to gain, over time, a comprehensive body of knowledge about the site section that they are optimizing. In addition, it helps to avoid the pitfall of repeatedly testing similar concept by different teams as organization changes over time.

MiaProva to a large extent automates the knowledge library that collects all past test details and learning. Minimum manual effort is needed by testing managers to update the library, and MiaProva provides a powerful text-search engine to allow end users to quickly find relevant tests by keywords.

MiaProva provides organizational scale and visibility into Optimization Programs. This extension for Adobe Target users aligns to that theme and provides rich insights into their tests and their visitor attributes.

Video highlights how users can leverage Adobe Target to track clicks and have that data available in Adobe Analytics.